Puma runs the 2017 Seoul Dubai Festival

Puma continues to lead the culture of street life in the Middle East as a major contributor to the industry by announcing its participation in this year's high-profile Soul Dubai Festival - the premier event in Dubai to promote fashion, art, design, music and progressive urban culture.
Puma will use the Soul Dubai Festival as a platform to highlight its current #Run the Street, the brand's latest sports campaign this year celebrating the adventurous and energetic people of this generation and providing them with the latest merchandise and the most advanced products in the market from Limitless to Tsugi Jean". Puma will also host international Grammy-nominated acts and regional street crews, as well as launch a limited-edition product that will be available for purchase only at the Dubai Soul Festival.
In the last few years, Puma has raised the bar by partnering with some of the world's biggest musicians, bringing the brand into the street with these global icons and global campaigns as part of the emergence of casual fashion in the Middle East.
In their Soul Dubai space, Puma offers drinks and more, inspired by the urban streets of its favorite cities. Step into a bar stocked with DJ equipment and surprises at Boma Club, wreak havoc in the aisles, have fun with regional street crews and get the best seat reserved for the brightest stars at the Seoul Festival as well as host award-winning and Grammy-nominated hip-hop singers The Nexus (Anderson Buck & Konsold) and a singer. Mysterious R&B e. a. R. For the first time in the United Arab Emirates.
Anderson Buck, who works alongside famous names in the music world such as Sculpbuy Q, Snakehips, and Dr. Dre, has joined forces with the famous music producer and songwriter Consoldage, who has composed songs with artists such as Brugidi, Kendrick Lamar and Jeremiah Gay. The duo AKA Nexorries will perform at 5:30 pm on the first day, performing their hits at the Boma Theater - and a priceless welcome meeting will be held for those lucky few.
In addition to her work with international artists, Puma is interested in supporting grassroots, working with local talent and influencers, building global campaigns, and creating connections in the Middle East. Since the beginning of 2017, Puma has worked with Sweden Gorillas, a street group of regional creators who are always out there to set, correct and break norms that show the spirit of street culture and what “rule the street” really means. After the success of its concerts that were held in the Gulf Cooperation Council countries, the group “Swedish Gorillas” will hold a party at the Boma club on the first day at 6:30 pm, in the presence of local talents, regional influencers and artists from the Middle East, Europe and India.
“WVY” “Hermany” is the latest musical event and a local creative group will hold a legendary party at Boma club on the second day at 2 pm in the presence of musicians, influencers, local taste makers and “WVY” producer / DJ “Hermany” AY on the first two days The second. The music ranges from B-side recordings of your favorite artists to discovering promising talent that is making a deep impression on the Internet. This is a free party, an experience not to be missed.
On the second day at 5:30 p.m., PUMA will bring to the stage the mysterious soul singer H. a. R., who became famous thanks to her emotional songs. H has raised. a. She left a storm of questions in the music community, keeping her identity anonymous and making her audience focus on her music. HA will perform R. A touching performance, testified by Alicia Keys and Cliff Jean, at the Soul Dubai Festival: a show not to be missed.
Puma dealers will be showcasing upcoming casual clothing designs and launching the latest limited edition PUMA partnerships including as Joppenhaven, Fenty, XO (The Weeknd), Sophia Webster, Trapstar and Naturelle.
Puma is sponsoring this event and developing the phenomenon of Soul Dubai by following in the footsteps of international Puma artists and re-imagining it with a local feel. The casual wear campaign is taking off in the Middle East and PUMA will be keeping an eye on the event.