Tiffany reopens its historic store in New York

New Yorkers and tourists will be able to once again enjoy rings and cut diamonds in the famous historic “Tiffany” store located on Avenue

Fifth Avenue, which reflects the momentum generated by the acquisition of the jewelry house by luxury goods group LVMH.

The store, which was immortalized by the envious looks of actress Audrey Hepburn in the movie “Breakfast at Tiffany's”, officially reopened its doors on Wednesday to a number of personalities and media.

before returning to customers as of from friday. And the general manager of the “Tiffany” House, Anthony Ledru, acknowledged that rehabilitation work was underway

The store, which started in 2019, took "longer than expected," but the result "exceeded our greatest dreams," he said.

Entering the ground level, visitors find a series of jewelry stands, with walls adorned with large mirrors intermittently showing videos of Central Park. Elevators lead to the upper floors, where customers can see the Tiffany collections.

It also has private reception halls and a coffee shop dominated by the turquoise blue color that symbolizes the brand.
Anthony Ledru explained before the opening in a message to the French Press Agency that the goal is to provide "a unique experience for customers."

Its strength is “a mixture of art, craftsmanship, heritage and lifestyle.”
In general, Tiffany seeks to remain true to its cultural roots, according to Ledro, but it wants to open up to "all generations."
Tiffany, which was founded in 1837 in New York, is famous for its diamonds, silver jewelry, and engagement rings. LVMH acquired the company in early 2021 for about $16 billion.

Exciting prospects for Tiffany & Co

And the CEO of the owning group, Bernard Arnault, expected in January that the operating income of “Tiffany” would exceed one billion dollars for the first time.
He added that the income “was barely half that” when LVMH acquired Tiffany, which has 14 employees and has about 300 points of sale.
Anthony Ledru, with the help of Alexandre Arnault, one of Bernard Arnault's sons, carried out a brand update,

With the help of the most prominent couple in the field of American show business, Jay-Z and Beyoncé, to promote its products, by launching

A campaign centered around the provocative slogan: “It's not your mother's Tiffany,” and through a partnership with Nike shoes.
The specialist in the luxury goods sector at HSBC Bank,

Erwan Rambourg, that "(Tiffany) was like Sleeping Beauty." He explained to AFP that she was relying on

“A very strong reputation,” but it was also “very conservative in its choices, very slow and completely closed in the short term” to satisfy shareholders.

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