Selena Gomez enters into a long-term partnership with Puma

Global sports brand PUMA today announced that it has signed a long-term collaboration with international superstar, singer, actress and producer Selena Gomez, with whom she will work on product design.

She will start her work with PUMA immediately, making her first appearance in the latest campaign for PUMA's "Venom" product, the highly anticipated women's sneaker.

Commenting on the collaboration, Selena Gomez said, “It is very exciting for me to be a part of the PUMA family… PUMA has changed the rules of the game, when it came to redefining sports fashion; It is really amazing to see the reflection of this impact on the prevailing fashion and the cultures of global societies, and I am very happy to be a part of all of this, and I hope that together we will succeed in creating something new, different and special, and I will not hide from you that there are a group of wonderful projects that we are working on together.” .

There are many advantages that Selena and PUMA combine, not only because Selena embodies the values ​​that the PUMA brand reflects, but also thanks to her great influence on women in general, and young women in particular, and thanks to her integrity, vitality and determination to succeed. Her collaboration with PUMA will not only be featured in marketing campaigns, but will also be the voice for PUMA's consumers and customers. In addition, the contract of cooperation includes that PUMA works with Selena and supports her beloved humanitarian projects.

“Selina is original, creative, talented and genuine to the max. She embodies everything that a modern woman is looking for, and is a unique role model,” says Adam Petrick, Global Director of Marketing for PUMA Brand, adding, “Selina has proven that she is a truly strong woman, by opening up to her fans about her illness. Cutaneous lupus has proven to be an extraordinary example of self-confidence, composure and assertiveness to all of us. Selena is the perfect partner for PUMA, as she is unafraid and not afraid to face the challenges that life brings. She has resisted, fought and persevered, and these are exactly the qualities that PUMA possesses, and therefore will not only represent our brand, but will also contribute to the activation and encouragement of women’s businesses.”

We have activated the women's business, in recent years, and all the women are expecting more growth, in this region.