Mohammed bin Rashid: The new media provides job opportunities and supports the development process

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, inaugurated the New Media Academy, the first academic institution of its kind in the region. targeting Qualifying and building the capabilities of Arab cadres capable of leading the fast-growing digital media sector regionally and globally, through a wide range of programs and scientific courses in the field of digital media using distance learning techniques, and with the help of a group of the world’s brightest minds specialized in this field, including academics, experts and influencers who enjoy international prestige and fame. In addition to representatives of the four most important international companies in the field of new media within its educational staff, and these companies are: “Facebook”, “Twitter”, “LinkedIn” and “Google”, stressing that the new media today provides job opportunities and paths professional, and is an essential supporter of the development process.

Vice President of the State: “Our goal is to take our cadres to a new professional level on social media.” The Academy qualifies communication experts and managers in government and private institutions, and prepares new communication influencers.

His Highness said: "We launched the New Media Academy, a new institution to prepare new generations of new media professionals. Our goal is to take our cadres to a new professional level on social media."

His Highness Sheikh Mohammed bin Rashid Al Maktoum added: "The academy will work to qualify communication experts and managers in government and private institutions, in addition to preparing new communication influencers in a professional manner. Today, the new media provides job opportunities and career paths, and is an essential supporter of the development process."

This came in the presence of His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, and His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, and a number of officials.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, through his account on Twitter, published a video clip containing a definition of the New Media Academy, its objectives, the innovative educational programs that its affiliates will enjoy, and profiles of the most prominent international experts, whom the Academy attracted to transfer their experiences and knowledge to the affiliates. For its specially designed programs to make a qualitative leap in new media sciences and technologies, regionally and globally.

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. His Highness Sheikh Mohammed bin Rashid Al Maktoum: We launched the New Media Academy today.. a new institution to prepare new generations of specialists in the new media.. Our goal is to take our cadres to a new professional level on social media.

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The New Media Academy aims to enhance the skills of its various programs, which are built on scientific and practical foundations, in accordance with international best practices, with the aim of graduating influential and creative individuals who are qualified to lead the rapidly growing media and digital content sector regionally and globally.

The Academy will officially begin its educational journey, on July 7, with a selection of educational programs, and with the "distance education" system, which saves time and effort for the Academy's affiliates, especially employees or part-timers, as well as provides the opportunity for those wishing from outside the UAE to Affiliate with the Academy, and benefit from its innovative educational programs.

His Highness Sheikh Mohammed bin Rashid issues the January 4 document

With the start of the educational process, officially, at the New Media Academy on the seventh of this July, through the “Social Media Influencers Sponsorship Program”, and next August XNUMX, for the “Program for the Development of Social Media Experts and Managers”, the Academy later intends to create multiple programs, and announce about it, respectively, to meet the various educational requirements needed by those interested in media and digital content, whether they work in this field and earn their livelihood exclusively from it, or those who wish to work in the field and devote themselves fully to it, or media officials in government agencies or institutions and companies, especially those who manage Digital media platforms for these entities.

The opening of the New Media Academy comes at a time when the importance of reliable digital content in the cyberspace and on social networks is increasing, especially in light of the current conditions the world is going through, and the challenges caused by the global outbreak of the new Corona epidemic (Covid-19), which proves that humanity On the cusp of a new stage, in which the value and importance of digital media will increase, as it is a new, fast-growing economic sector, capable of creating millions of jobs around the world. New media professionals in the digital world.

The New Media Academy seeks to play an active role in strengthening the distinctive general frameworks of the Emirati and Arab personality, in cyberspace and on social networking sites, noting that His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, had specified in October 2019, the characteristics of the Emirati personality on the communication sites, which is the character that represents the image of Zayed and the morals of Zayed in his interaction with people, and reflects the knowledge, culture and civilized level that the UAE has reached in all fields, and also expresses the humility of the Emirati person, his love for others and his openness to other peoples, At the same time, a person loves his country, is proud of it and sacrifices for it.

The launch of the New Media Academy is a step towards highlighting positive models of Emirati and Arab youth that interact with global societal issues, and whose mission is to build bridges of communication with the world, provided that it has a broad culture and a scientific personality that uses argument and logic in dialogue, and interacts positively with diverse ideas, cultures and societies. A personality integrated with its global environment, speaking its language, addressing its issues and interacting positively with its future.

The Academy’s mission goes beyond spreading knowledge and sciences related to digital media in line with – and even precedes – international best practices in this regard. Global influencers, and the brightest minds in digital media around the world.

Through the "blended learning" or "multi-media learning" approach, which combines theoretical study with practical application on the ground, the New Media Academy introduces the principle of "open learning", as theoretical lessons will be integrated with practical applications, and affiliates will participate in various educational programs, And through the "distance study" system, in applying what they have learned theoretically by creating digital content themselves, sharing it with the audience, and monitoring reactions to this content, throughout the program period.

The current programs offered by the Academy include the "Social Media Influencers Program", which includes 20 affiliates in one batch. They were carefully selected by the Academy's administration, on accurate scientific grounds, and they are talented and influential on social media from Emirati and Arab youth, and the program aims to devote them In order to be full-time professionals on the new media, the educational part of this program lasts for two months within a three-year plan, in which each affiliate receives special care. This innovative educational program also provides the necessary tools and capabilities for content production, so that the affiliate applies what he learns theoretically on the ground immediately and professionally, under the supervision of a group of the brightest specialists in the field of new media about the scientist. The Academy is preparing to receive applications for those wishing to register to join the subsequent batches, within this program dedicated to influencers from the UAE, provided that the registration door will open at a time to be determined soon.

The educational programs offered by the New Media Academy, in conjunction with its official opening, include the “Development Program for Social Media Experts and Managers”, which includes 100 members in one batch, and is available to those interested from the UAE and the Gulf Cooperation Council countries, government employees and digital teams that need development Skills, and traditional media teams that need to rehabilitate their skills and capabilities in line with the requirements of the new media, in addition to all those who wish to specialize in this promising field.

The New Media Academy invites those wishing to join the “Development Program for Social Media Experts and Managers” to register on its website www.newmediacademy.ae, to benefit from this professional educational program, taught and supervised by exceptional professors and trainers in the field of digital media.

The two programs specialized in creating influential digital content mainly aim to prepare the affiliates for a specialized career in the content industry, or to work in the field of social communication, and to occupy senior executive positions in the digital media. The affiliates participating in the two educational programs will acquire skills and knowledge related to communication strategies through Social media, and the methods and methods needed to achieve integration with public digital media efforts, with the aim of making the greatest impact from electronic campaigns. The curriculum is specifically designed to enhance and develop the diverse skills that students need to pursue a successful career in the digital media field.

All participants in the two programs are required to complete 190 hours of blended learning in order to graduate. The Affiliate Student's Journey consists of 110 hours of classroom distance learning, 30 hours of e-learning, 15 hours of expert dialogues, and 35 hours of project work.

The curriculum for classroom learning in the educational programs launched by the New Media Academy consists of a strategy unit that includes three courses on digital media strategy, as well as a content creation unit that in turn includes three courses on skills development to enhance digital presence, in addition to a content distribution unit with One course on achieving the greatest impact and interaction, as well as the audience interaction unit, which includes three courses on improving digital content and electronic campaigns, and finally, the Analytics unit, which includes one course on analytics to support the decision-making process.

Turning theory into reality

The mission of the New Media Academy goes beyond the dissemination of science, knowledge and academic education, as it aspires to transform concepts and theories into practical experiences from real life. In achieving this, it relies on an integrated support system, consisting of three additional main roles: talent management, creativity services and content production, and digital media management.

With regard to talent management, a team of talent management experts works within the cadres of the New Media Academy, who are able to spot, refine and improve talents among talented people, whose self-development will be reflected in the development of the region in general. The role of this team is to identify the strengths of each talent and the opportunities available to it, and to guide the process of building the unique identity of talents, in order to enhance their ability to communicate their messages, opinions, voices and influential content on digital and social platforms, so that they can make a strong and lasting impact. The team also works with content makers to formulate individual strategies, form the social identity of talents, and help them achieve fame and desired returns, through advanced strategic programs that combine human knowledge and data analysis.

As for "creative services and content production", the New Media Academy has created a team of creativity and production professionals, in order to create the ideal environment, and provide the capabilities, devices and tools that help talents to innovate and raise their talents to a global standard, in terms of interaction and quality in production.

As for the digital media management team, it is specialized in employing technological capabilities and technical knowledge, to help content makers affiliated with the New Media Academy, to present successful models at the level of advertising campaigns with success, distinction and high efficiency.

Each member of the New Media Academy, upon completing the program requirements, obtains an accredited certificate in the United Arab Emirates.

The Academy meets 4 main needs

The establishment of the New Media Academy meets four main needs, in the UAE and the region, which are:

1 Talent development.

2 Capacity building.

3 Prepare for the future.

4 open learning.

Enhancing the capabilities and capabilities of influencers

The New Media Academy aims to enhance the capabilities and capabilities of influencers on social networking sites, in order to provide useful content to others with information, and to spread social and humanitarian ideas and initiatives, which the country abounds in. It also aims, through its educational programs, distinguished by the "distance education" system, to build capabilities and enhance digital experiences of influencers and makers of distinguished digital content in the UAE and the region, in addition to media officials concerned with managing digital platforms in government and semi-governmental institutions in the UAE and the Gulf states. And providing them with the capabilities and means that help them shine and be creative on the global digital scene. The New Media Academy also plays an important role in creating job opportunities and providing a professional career path for its members, by developing skills, and encouraging public and private investments in the knowledge and technology sector.