Blood opens New York Fashion Week, after a huge environmental campaign launched by some organizations against the fashion industry, activists calling to combat climate change painted themselves with adhesive in a door before Opening London Fashion Week today, Friday, in an effort to draw attention to the impact of the clothing industry on the environment.
Protesters belonging to Extinction Rebellion have vowed to disrupt the five-day fashion week, where luxury brands such as Burberry, Victoria Beckham and Erdem present their Spring 2020 women's collections.
The group, which has organized many protests in the past few months to demand action to tackle climate change, had called on the British Fashion Council to cancel the event.
Five protesters dressed in white with bloodstains plastered themselves on the entrance door of the main fashion show building.
Other protesters lay briefly on a speck of blood-pink liquid. The protest took place before the start of the first fashion show at XNUMX:XNUMX GMT.
"Protesters are calling on the fashion industry to tell the truth about its contribution to the climate and environmental crisis," the group said.
Speaking to Reuters, Caroline Rush, chief executive of the British Fashion Council, said the demands to cancel London Fashion Week "do not solve the problem in terms of how the industry needs to respond to the climate change emergency".
London Fashion Week is the second leg of the month-long fashion season, which begins in New York and moves on to Milan and Paris.
The fashion sector is considered the second most polluting industry on the planet. A study conducted by the United Nations International Trade Agency showed that the fashion and accessories industry emits harmful gases at a rate that exceeds emissions from ships and aircraft combined.