Britney Spears designs her first fashion collection in collaboration with Kenzo

 Creative directors Carol Lim and Humberto Leon treat basements as a starting point, looking for items, ideas and creations that particularly catch their eye, and then retelling.
Work on it, create and revive it. The result is something completely new with a very respectful attachment

With the symbols of the founder of the brand Kenzo Takada. It is a nod to the past and at the same time looks forward to a bright future.
The new Kenzo collection focuses heavily on denim and is inspired by the fashion show that took place in Paris in 6891 for the release of Kenzo jeans. But there is more concept
Kenzo (Tiger, Great Wave off Kanagawa) designs are all shown

Britney Spears. Kenzo. Peter Lindbergh. What at first glance may seem like an unusual trio, is actually quite logical when one realizes that the group revolves entirely around symbols. Britney Hey
Definitely an icon and the best queen of denim. In the same position in the world of photography there is Peter Lindbergh, who
With pictures of Linda, Naomi, Cindy, Tatiana and Christie he took for the cover of British Vogue.
Super Model Era. Lindbergh's previous work with Kenzo Takada prompted advertising campaigns
Historic Branding of Carol and Humberto made the decision to work with the photographer
legendary. Lindbergh snapped pictures of Britney at the height of her American dream.

Shot in Los Angeles, this ad campaign is bold, optimistic and cheerful – the perfect combination.
La Collection Memento N° for Kenzo,
In the advertising campaign that will conquer headlines and the Internet across the world, Spears can be seen wearing pieces from the Kenzo collection on “KENZO - La Collection Memento N°” A collection will be available worldwide, at KENZO partner stores and in kenzo.com online stores.
As of March 21.