Carolina Herrera donates $19 million to help fight the COVID-XNUMX pandemic

in thisه theأwاt difficultof the suffering we live in, proud Carolina Herrera بtheAdvertising , its commitment toSubmit 7 million dollars American for help onProviding tests، Medical Equipment، Ambulances وAccessories لللcleanliness, In addition to Psychological support for communities affected by the coronavirus pandemic around the world.

this project is a fruit The Carolina Herrera Heart Initiative for Charity Planting Hope, revolves around build it around one of The most important asset of the brand: high craftsmanship. Therefore, a percentage of the proceeds from each bag or will be donated Pieceأaccessories from Carolina Herrera Purchased from May 8 to December 31, 2020 for the Red Cross andRed Crescent and its distribution in 44 countries.

تقوFor Ms. Herrera, FounderِّSesa and the global ambassador for the fashion and beauty house that take from New York deskshe has: "that's it Our responsibility - to make the world a placeاً better,It continues: "لas long I felt in life that we can't sit downand do nothing during times of crisis. ought to We do business decisivebequest When people need it most. I'm proudة veryً With this project to show solidarity and reach our customers، Divide they didand our friends, كما I hope tooاً to continue in Presentation ofImportant بMore acts of kindness. We can fight this battle withاً, as craftsmena global community or family. "

This platform is just a bowl for the generosity of the brand's customers, who want toاBe in the same values ​​of social commitment. Weiقوfor Wes غroses، Creative Directorthe artي In aLadar: “This initiative she مُلك backلى Everyone who contributed Via Choose our bags, and donate a portion of the proceeds to our partners. "

Works Red Cross and Red Crescent on mstruggleة poverty، Inequality and health crises around the worldم, AndThanks for their enjoymentGenerations of experienceIt's their turn essential in the war against COVID-19 pandemic. In this regard, Carolina A. herrera, Creative Director the artي For beauty care infor brand: “We felt respectfully absolute لFor the dedicated work of volunteers andاMlwen the basics in Red Cross and Red Crescent.For us، represent Being able to collaborate with them is a privilegea truea." and continues:“This is the best way ever to make sure that what we contribute to it We'reAs a community it will be used fairly، fair and smart. "

came presenting this Effectiveness In the Middle East, in partnership with the Emirates Red Crescent، Qatar Red Crescent Society، Bahrain Red Crescent Society، The Jordanian Red Crescent and the Egyptian Red Crescent Society. وبthe sameروح, Enterت Alsoً CH Carolina Herrera In partnership with the National Home Health Care Corporation (NHCF) in the Arab KingdomSaudi Arabia to implement local donationsاً. It should be noted that National Foundation for Home Health Care It is a charitable non-governmental organization grounded her mission on Maximize level Quality of life for patients in need after Oudmatter to their home environment، throughplentiful Medical and social support services.

Weiضيف غresponded: “This initiative served as a channel for our clients until they can Submit Contributoraccuse gracious and important لanti effect pandemic Covid-19، Beside Sharing in legacy Carolina Herrera brand purposefully.”And he continues: "Our craft skills are there At the core of everything we do. that bags Carolina Herrera مusedة ومحبوبsince Years، It represents our commitment to creativity، Quality and handcrafted techniques. As for Seeing our ingenuity in serving our community فIt is one of the greatest rewards imaginable."