Does your favorite color reflect your personality?

If you look closely at cars in the Middle East, you will see that the dominant colors are white, black and gray. These colors are solid, inspiring and traditional... but that's just three, as opposed to the nine enticing color options that the 2019 Lincoln MKC offers - three of which are all-new.

On the importance of choosing a car color, Sarah Ray, Lincoln Middle East Manager, says: “At Lincoln, we strive to make your car a mirror of your identity. With this in mind, we have presented a range of elegant and sophisticated colors in the Lincoln MKC 2019, and each color expresses the personality of the car driver to a large extent.”

How exactly does your favorite car color express your personality?

We were kids when we learned to recognize colors and distinguish between purple, orange and pink, so it's no surprise that our reaction to the shades we see around us every day can be instinctive, deep, and very personal.

Susan Lampinen, Lincoln design director responsible for materials and colors, explains: “Lincoln customers are distinguished by their choice of preferences, and Lincoln is a brand characterized by advanced design and a variety of high-end color options, as well as a brand that allows for the characteristics of welcoming and warmth … and the colors of our cars reflect these two The two qualities are in their richness and sophistication.”

Did one of the new 2019 Lincoln MKC colors catch your interest... Black for example?

According to the color psychologist, who studies the effect of different shades on human behavior, your attraction to metallic black could mean that you are artistic and sensitive, with a touch of introversion and mystery. As for your admiration for the metallic white color, it indicates your adoption of high standards to the point of idealism, or perhaps your constant readiness for new and beautiful beginnings... while your attraction to the metallic gray color means that you are in a middle area between these two extremes.

Away from the traditional colors, the Lincoln MKC 2019 offers a range of neutral and calm colors, which signify elegance, softness and sophistication. Metallic silver and delicate pearls bring back memories of the earrings our mothers wore, metallic mocha enhances our thirst for coffee, and sea green evokes a sense of passion, loyalty and security.

All you have to do is challenge yourself and go beyond your limits in 2019… and own a car that expresses you, your soul and your personality. Perhaps the source of positive energy for you will be a new color, a watery green distinguished by its freshness and ability to move your feelings and give you a sense of passion, loyalty and security.

Red has always been known for its expression of fashion and the stage, as well as of course love and passion. The woman who drives the red 2019 MKC is a woman who loves to express herself and brings energy, strength and vitality to everyone she meets.

But if you like to prove your strong personality and highlight your presence, then the velvet burgundy color is the perfect solution for the color of your car.

Do you like the color blue more? Psychological color science then shows us your depth of personality, your honesty, your trustworthiness… just like the 2019 Lincoln MKC.

Whatever color you choose for your car from the attractive 2019 Lincoln MKC lineup, you are sure that by owning this vehicle, you will leave a lasting impression on the heart and mind of everyone you meet on your way.