Samsung launches very competitive new phones

Samsung launches very competitive new phones

Samsung has unveiled two enhanced new models of foldable phones, as the South Korean industry leader faces stiff competition from Chinese companies in a fast-growing market.

With this step, the smart phone giant will ignite more competition with its American competitor, Apple.

According to Agence France-Presse, the Galaxy Z Flip 3 and Galaxy Z Flip 3 offer smoother designs, better water resistance and a more sustainable screen. A phone can be ordered from them now, to be delivered later in the month in the United States, Europe and South Korea.

These two new models come at a time when Samsung faces fierce competition from Chinese manufacturers, led by Xiaomi, which ranked second in the market in the second quarter of the year.

The Flip 3, whose screen extends to 6.7 inches, is launched at a starting price of $ 999, in line with other high-end phones, compared to $ 1799 for the Fold 3 phone whose screen extends to 7.6 inches.

"The company is once again expanding the capabilities of foldable smartphones that give users the flexibility and versatility needed in our fast-paced world," said TM Roh, President of Samsung's Mobile Division.

The aim of the Flip 3 is to provide an affordable foldable phone, while the Flip 3 replaces devices operating with large screens and is equipped with a stylus that can be used on the screen.

A recent study by research group Canalys showed that China's Xiaomi ousted Apple from number two in the global smartphone market, a market mired in turmoil due to chip supply shortages and lockdown measures that have affected consumers.

This study revealed that global sales of smartphones rose by 12%, and South Korea's Samsung maintained the lead in the market with 19% of the share.

China's Xiaomi climbed for the first time to second place with 17% of market share and sales up 83%, according to Canalys.

Apple, in turn, fell to third place, and iPhone sales saw only a 1% increase.

The fourth and fifth positions were held by the Chinese OPPO and Vivo, with about 10% of the market share for each of them.

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