The story of the luxury brand Guerlain from the beginning

Guerlain, that giant name in the world of beauty, Guerlain has been able for centuries to top the list of the most luxurious brands, and perhaps Guerlain is the most international brand that reflects the spirit of the family with greatness, five successive generations of the Guerlain family, where the emergence of this first luxury brand dates back to the year 1828 , when it was just a small perfume house in the middle of Paris, with Pierre Francois Pascal Guerlain, and despite the simplicity of his shop, the first grandfather was the creator of perfumes par excellence for the rich and wealthy, headed by Napoleon and Queen Victoria, for talent was running in the veins of grandparents.

Pierre bequeathed his abilities to his son, who in turn taught his nephews the secrets of the profession, specifically Jacques, who created the famous perfume brand Shalimar, which was a turning point in Guerlain as well in the world of perfumes, Shalimar that golden perfume whose story we will tell you today as well, that Jacques is the grandfather In turn, he gave his grandchildren valuable family secrets. During the 184 years, Guerlain launched 325 fragrances, achieving unparalleled success in the field of luxury perfumes.

Despite Guerlain's success in the world of perfumes and coinciding with the release of these luxury perfumes, moisturizing creams were launched for the face, lips and body, and then the brand entered the field of make-up to create the best and most important different cosmetics. Perhaps her most famous collection is Terracotta, which is a collection that represents summer in all its details and freshness

Perhaps you do not know that at the beginning of the last century, specifically in the year 1925, was the beginning of the thick presence of vanilla in perfumes. Do you know who, in my opinion, introduced vanilla so heavily into women’s perfumes that it became the first lover of women and men in perfumes?

Yes, it is Guerlain, the owner of Shalimar's velvety, intense vanilla fragrance without the hassle, without the headache, and perhaps the only one.

The famous French perfumer Arens Beau (author of Chanel No. 5 perfume) says, “If I used vanilla with this intensity, I would only make a piece of English cream, but Jacques Guerlain made Shalimar perfume.” This saying clearly shows the ingenuity of Jacques Guerlain in using vanilla extensively, to make a perfume Frida cannot be forgotten or erased from memory.

If I had used as much vanilla, I would have only obtained one English cream, while him, Jacques Guerlain, created SHALIMAR!
Ernest Beaux

Then, in 1965, Jean-Paul Guerlain created the first equestrian fragrance for men “Abe Gouges” with a clear and intense presence of vanilla, in a unique precedent in men's perfumes.

Jean Paul Guerlain, the most famous member of the Guerlain family, retired in 2002, and now works as a fragrance consultant for the Guerlain perfume house, which is now owned by LVMH, which also owns Dior and Givenchy and many brands in the field of perfumes, fashion and luxury products, but despite the grandeur of the giant construction Competing with Guerlain, Guerlain has remained at the fore in luxury.

The Guerlain family is one of the few families who have worked in the field of perfumes since 1828 and perhaps before this date and left an unforgettable aromatic imprint, and a story that will remain in the conscience

Summer Wishes from Guerlain, and a new collection

As for the story of the most important Guerlain perfume, you will judge, but the story of this captivating fragrance, Shalimar, is a perfume that smells of beautiful memories that woven the story of the love story of the Indian Emperor Shah Jahan for his Indian princess Mumtaz Mahal. From the depths of history was born Guerlain Shalimar or “Temple of Love”…

As for Jacques Guerlain, he came to take his perfume drops from a romantic novel that embodies a burning desire that touched the feelings of every woman, from a true story that turned into a symbol that lovers sing.

The concept was born in 1921, and was first launched in 1925 in a regal bottle designed by Raymond Guerlain and executed by La Cristallerie Baccarat: a transparent, clear bottle topped with a cap glorifying the design of the Taj Mahal.

The years have passed The French house Guerlain released the Shalimar perfume Shalimar with new fragrances and notes that are still faithful to the original perfume, so the shapes and essence are one: “To wear Shalimar means to unleash your senses,” says Jacques Guerlain.

In 1985, the fragrance was repackaged in a transparent box to celebrate its 60th anniversary, and in 2004, the house released Shalimar Light perfume signed by perfumer Mathilde Laurent, and after its discontinuation from the market, it was replaced by Eau de Shalimar in 2008, Jewelery designer Jade Jagger redesigned the bottle in 2010 to mark the 85th anniversary of the fragrance's launch.

All Guerlain fragrances are produced in a factory built in Urvin in 1994. Produced at the factory in the Grange Forest (Bois de la Grange) More than one million liters of perfume every year, to be exported to the whole world. We had the opportunity to visit the lab for a full hour, accompanied by a guide, to enter the heart of the lab and discover all the stages of production of Guerlain perfumes, from the arrival of the raw materials until the pouring of the perfume into the bottle of the luxury brand Guerlain, which was founded in 1828.

Bloom of Rose is a perfume bursting with roses from Mon Guerlain

Thierry goes around the world to find 800 raw materials that are used in perfumes. All of this material is then collected in Orfin, from the transformation stages in 163 tubes, to pouring into the flask, in an industrial or artistic way, into the exceptional flasks.

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