Mohammed bin Rashid: Makanema atsopano amapereka mwayi wa ntchito ndikuthandizira chitukuko

Ulemerero Wake Sheikh Mohammed bin Rashid Al Maktoum, Wachiwiri kwa Purezidenti ndi Prime Minister wa UAE ndi Wolamulira wa Dubai, adakhazikitsa New Media Academy, bungwe loyamba la maphunziro amtunduwu mderali. kulunjika Kuyenerera ndi kupanga luso la makadi achiarabu omwe amatha kutsogolera gawo lazofalitsa za digito zomwe zikukula mofulumira m'madera ndi padziko lonse lapansi, kupyolera mu mapulogalamu osiyanasiyana ndi maphunziro a sayansi pazochitika zamakono pogwiritsa ntchito njira zophunzirira kutali, komanso mothandizidwa ndi gulu la odziwika bwino kwambiri padziko lonse lapansi odziwika bwino pantchito imeneyi, kuphatikiza akatswiri ophunzira, akatswiri ndi anthu omwe amasangalala ndi kutchuka ndi kutchuka padziko lonse lapansi Kuphatikiza pa oimira makampani anayi ofunika kwambiri padziko lonse lapansi pazatsopano zofalitsa nkhani mkati mwa antchito ake a maphunziro, ndipo makampani awa ndi awa: “ Facebook", "Twitter", "LinkedIn" ndi "Google", akugogomezera kuti zofalitsa zatsopano lero zimapereka mwayi wa ntchito ndi njira zamaluso, ndipo ndizofunikira kwambiri pazochitika zachitukuko.

Wachiwiri kwa Mtsogoleri Wadziko: "Cholinga chathu ndikutenga makadi athu kuti akhale akatswiri pazama media." Sukuluyi imayenereza akatswiri olankhulana ndi oyang'anira m'maboma ndi mabungwe aboma, ndikukonzekeretsa olimbikitsa kulumikizana.

Ulemerero Wake adati: "Tinayambitsa New Media Academy, bungwe latsopano kuti tikonzekere mibadwo yatsopano ya akatswiri atolankhani.

Ulemerero Wake Sheikh Mohammed bin Rashid Al Maktoum anawonjezera kuti: "Academy idzagwira ntchito kuti ayenerere akatswiri olankhulana ndi mamenejala m'maboma ndi mabungwe apadera, kuphatikizapo kukonzekera otsogolera atsopano olankhulana mwaluso. Lero, zofalitsa zatsopano zimapereka mwayi wa ntchito ndi njira za ntchito. , ndipo ndi wothandizira wofunikira pa chitukuko."

Izi zidabwera pamaso pa Ulemerero Wake Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Wachiwiri kwa Wolamulira wa Dubai, ndi Ulemerero Wake Sheikh Ahmed bin Saeed Al Maktoum, Purezidenti wa Dubai Civil Aviation Authority, ndi akuluakulu angapo.

Ulemerero Wake Sheikh Mohammed bin Rashid Al Maktoum, kudzera muakaunti yake pa Twitter, adasindikiza kanema wokhala ndi tanthauzo la New Media Academy, zolinga zake, mapulogalamu ophunzirira omwe ogwirizana nawo angasangalale nawo, komanso mbiri ya akatswiri odziwika padziko lonse lapansi, Chifukwa cha mapulogalamu ake opangidwa mwapadera kuti apite patsogolo kwambiri mu sayansi ndi matekinoloje atsopano atolankhani, m'madera ndi padziko lonse lapansi.

Onani chithunzi ichi pa Instagram

. Ulemerero Wake Sheikh Mohammed bin Rashid Al Maktoum: Tinayambitsa New Media Academy lero .. bungwe latsopano lokonzekera mibadwo yatsopano ya akatswiri muzofalitsa zatsopano.

Chojambulidwa chogawidwa DubaiMediaOffice (@dubaimediaoffice) pa Jun 15, 2020 pa 4: 14am PDT

New Media Academy ikufuna kupititsa patsogolo luso la mapulogalamu ake osiyanasiyana, omwe amamangidwa pamaziko asayansi ndi othandiza, motsatira njira zabwino zapadziko lonse lapansi, ndi cholinga chomaliza maphunziro a anthu otchuka komanso opanga omwe ali oyenerera kutsogolera media ndi digito zomwe zikukula mwachangu. gawo lazambiri mdera komanso padziko lonse lapansi.

Academy iyamba mwalamulo ulendo wake maphunziro, pa July 7, ndi kusankha mapulogalamu maphunziro, ndi "maphunziro akutali" dongosolo, amene amapulumutsa nthawi ndi khama kwa ogwirizana ndi Academy, makamaka ogwira ntchito kapena ganyu, komanso amapereka mwayi kwa iwo omwe akufuna kuchokera kunja kwa UAE kuti Agwirizane ndi Academy, ndikupindula ndi mapulogalamu ake apamwamba a maphunziro.

Ulemerero Wake Sheikh Mohammed bin Rashid apereka chikalata cha Januware 4

Ndichiyambi cha maphunziro, mwalamulo, ku New Media Academy pa XNUMX Julayi, kudzera mu "Social Media Influencers Sponsorship Program", ndi August XNUMX wotsatira, "Program for Development of Social Media Experts and Managers". ", Academy pambuyo pake ikufuna kupanga mapulogalamu angapo, ndikulengeza za izo, motero, kukwaniritsa zofunikira zosiyanasiyana za maphunziro zomwe anthu omwe ali ndi chidwi ndi zofalitsa ndi digito, kaya akugwira ntchito imeneyi ndikupeza zofunika pamoyo wawo, kapena omwe akufuna kugwira ntchito m'munda ndikudzipereka kwathunthu kwa iwo, kapena akuluakulu atolankhani m'mabungwe aboma kapena mabungwe ndi makampani, makamaka omwe amayang'anira nsanja za Digital media zamabungwewa.

Kutsegulidwa kwa New Media Academy kumabwera panthawi yomwe kufunikira kwazinthu zodalirika zama digito pa intaneti komanso pa malo ochezera a pa Intaneti kukuchulukirachulukira, makamaka potengera momwe dziko likuyendera, komanso zovuta zomwe zimabwera chifukwa cha kufalikira kwapadziko lonse lapansi. mliri watsopano wa Corona (Covid-19), womwe ukutsimikizira kuti umunthu Pansi pa siteji yatsopano, momwe kufunikira ndi kufunikira kwa media media kudzawonjezeka, chifukwa ndi gawo lazachuma lomwe likukula mwachangu, lomwe lingathe kupanga mamiliyoni ambiri. ntchito padziko lonse lapansi, komanso kutsegulidwa kwa Academy kumagwirizana ndi njira zomwe UAE idatengera pachuma cha pambuyo pa Covid-19, ndikugwira ntchito yokonzekera m'badwo Wa akatswiri atolankhani mu dziko la digito.

New Media Academy ikufuna kutenga nawo gawo pakulimbitsa machitidwe odziwika bwino a umunthu wa Emirati ndi Arabu, pa intaneti komanso pazama TV, ndikuzindikira kuti Ulemerero Wake Sheikh Mohammed bin Rashid Al Maktoum, Wachiwiri kwa Purezidenti ndi Prime Minister wa UAE ndi Wolamulira waku Dubai, adafotokoza mu Okutobala 2019, mawonekedwe a umunthu wa Emirati pamasamba olumikizirana, omwe ndi mawonekedwe omwe amayimira chithunzi cha Zayed ndi makhalidwe a Zayed polumikizana ndi anthu, ndikuwonetsa chidziwitso, chikhalidwe komanso chitukuko. mulingo womwe UAE wafika m'magawo onse, komanso akuwonetsa kudzichepetsa kwa munthu wa ku Emirati, chikondi chake kwa ena komanso kumasuka kwa anthu ena, Nthawi yomweyo, munthu amakonda dziko lake, amanyadira ndipo amadzipereka chifukwa cha izo. .

Kukhazikitsidwa kwa New Media Academy ndi gawo lowonetsera zitsanzo zabwino za achinyamata aku Emirati ndi Achiarabu omwe amalumikizana ndi nkhani zapadziko lonse lapansi, komanso omwe cholinga chawo ndikumanga milatho yolumikizana ndi dziko lapansi, malinga ngati ali ndi chikhalidwe chotakata komanso umunthu wasayansi. yomwe imagwiritsa ntchito mkangano ndi zomveka pokambirana, ndipo imagwirizana bwino ndi malingaliro, zikhalidwe ndi magulu osiyanasiyana.

Ntchito ya Academy ipitilira kufalitsa chidziwitso ndi sayansi yokhudzana ndi media media mogwirizana - komanso ngakhale kutsogola - machitidwe abwino apadziko lonse lapansi pankhaniyi, chifukwa cholinga chake ndikusintha malingaliro asayansi ndi malingaliro pankhaniyi kukhala zochitika zenizeni kuchokera kumoyo weniweni, komanso kukwaniritsa. izi zimatengera dongosolo lophatikizika lothandizira kuchokera kwa mamembala a faculty Global influencers, ndi malingaliro owala kwambiri pazama media padziko lonse lapansi.

Kupyolera mu "maphunziro ophatikizana" kapena "maphunziro amitundu yambiri", omwe amaphatikiza maphunziro aukadaulo ndi kugwiritsa ntchito bwino pansi, New Media Academy imayambitsa mfundo ya "kuphunzira momasuka", monga maphunziro aukadaulo adzaphatikizidwa ndi ntchito zothandiza, ndi Othandizana nawo atenga nawo gawo pamapulogalamu osiyanasiyana amaphunziro, Ndipo kudzera mu dongosolo la "kuwerengera kutali", kugwiritsa ntchito zomwe aphunzira mwaukadaulo popanga okha zomwe zili pakompyuta, kugawana ndi omvera, ndikuwunika momwe zinthu zilili pa nthawi yonse ya pulogalamuyi.

Mapulogalamu apano omwe amaperekedwa ndi Academy akuphatikizapo "Social Media Influencers Program", yomwe imaphatikizapo ogwirizana a 20 mu gulu limodzi. Anasankhidwa mosamala ndi oyang'anira Academy, pazifukwa zolondola za sayansi, ndipo ali ndi luso komanso ali ndi mphamvu pa chikhalidwe cha anthu kuchokera ku Emirati ndi Achinyamata achiarabu, ndipo pulogalamuyo ikufuna kuwapereka Kuti mukhale akatswiri anthawi zonse pazofalitsa zatsopano, gawo la maphunziro la pulogalamuyi limatenga miyezi iwiri mkati mwa dongosolo la zaka zitatu, momwe ogwirizana aliyense amalandila chisamaliro chapadera. pulogalamu maphunziro amaperekanso zida zofunika ndi luso kupanga okhutira, kotero kuti Othandizana ndi ntchito zimene amaphunzira theoretically pansi nthawi yomweyo ndi mwaukadaulo, moyang'aniridwa ndi gulu la akatswiri owala kwambiri m'munda wa zofalitsa zatsopano za wasayansi. Academy ikukonzekera kulandira mafomu kwa omwe akufuna kulembetsa kuti alowe nawo magulu otsatirawa, mkati mwa pulogalamuyi yoperekedwa kwa olimbikitsa ochokera ku UAE, malinga ngati chitseko cholembetsa chidzatsegulidwa panthawi yomwe idzatsimikizidwe posachedwa.

Mapulogalamu amaphunziro operekedwa ndi New Media Academy, molumikizana ndi kutsegulidwa kwake, akuphatikiza "Programme Development for Social Media Experts and Managers", yomwe imaphatikizapo mamembala 100 mugulu limodzi, ndipo imapezeka kwa omwe ali ndi chidwi kuchokera ku UAE ndi Gulf. Mayiko a Bungwe la Cooperation Council, ogwira ntchito m'boma ndi magulu a digito omwe amafunikira luso lachitukuko, ndi magulu azama TV omwe amayenera kukonzanso luso lawo ndi luso lawo mogwirizana ndi zofunikira zazofalitsa zatsopano, kuwonjezera pa onse omwe akufuna kukhala odziwa bwino ntchitoyi.

New Media Academy ikuyitanitsa omwe akufuna kulowa nawo mu "Programme Development for Social Media Experts and Managers" kuti alembetse patsamba lake la www.newmediacademy.ae, kuti apindule ndi pulogalamu yamaphunziroyi, yophunzitsidwa ndi kuyang'aniridwa ndi maprofesa ndi ophunzitsa apadera pantchitoyi. ya digito media.

Mapulogalamu awiriwa omwe amadziwika kwambiri popanga zida za digito makamaka amafuna kukonzekeretsa omwe akugwira nawo ntchito yapadera pamakampani okhutira, kapena kugwira ntchito yolumikizana ndi anthu, komanso kukhala ndi maudindo akuluakulu pazama TV. mapulogalamu a maphunziro adzapeza luso ndi chidziwitso chokhudzana ndi njira zoyankhulirana kudzera pa Social Media, ndi njira ndi njira zomwe zimafunikira kuti akwaniritse kuyanjana ndi zoyesayesa zapagulu zapa media media, ndi cholinga chopanga kukhudzidwa kwakukulu kuchokera pamakampeni apakompyuta. Maphunzirowa adapangidwa makamaka kuti apititse patsogolo ndikukulitsa maluso osiyanasiyana omwe ophunzira amafunikira kuti azigwira bwino ntchito pazama media.

Onse omwe atenga nawo mbali pamapulogalamu awiriwa akuyenera kumaliza maphunziro a maola 190 kuti amalize maphunziro awo. Ulendo wa Wophunzira Wothandizana nawo uli ndi maola 110 ophunzirira mtunda wa m'kalasi, maola 30 ophunzirira pakompyuta, maola 15 a zokambirana za akatswiri, ndi maola 35 a ntchito ya polojekiti.

Maphunziro ophunzirira m'kalasi m'mapulogalamu ophunzirira omwe adakhazikitsidwa ndi New Media Academy ali ndi gawo laukadaulo lomwe limaphatikizapo maphunziro atatu aukadaulo wama digito, komanso gawo lopanga zinthu zomwe zimaphatikizanso maphunziro atatu opititsa patsogolo luso kuti apititse patsogolo kupezeka kwa digito, kuwonjezera pa gawo logawa zomwe zili ndi maphunziro amodzi okhudza kukhudzidwa kwakukulu ndi kuyanjana, komanso gawo lolumikizana ndi omvera, lomwe limaphatikizapo maphunziro atatu owongolera zomwe zili mu digito ndi makampeni apakompyuta, ndipo pomaliza, gawo la Analytics, lomwe limaphatikizapo maphunziro amodzi ma analytics kuti athandizire popanga zisankho.

Kutembenuza chiphunzitso kukhala chenicheni

Ntchito ya New Media Academy ipitilira kufalitsa sayansi, chidziwitso ndi maphunziro apamwamba, chifukwa ikufuna kusintha malingaliro ndi malingaliro kukhala zochitika zenizeni kuchokera kumoyo weniweni. maudindo akuluakulu: kasamalidwe ka talente, ntchito zaluso ndi kupanga zinthu, komanso kasamalidwe ka media ka digito.

Ponena za kasamalidwe ka talente, gulu la akatswiri oyendetsa talente limagwira ntchito mkati mwa makadi a New Media Academy, omwe amatha kuwona, kuyeretsa ndi kukonza maluso pakati pa anthu omwe ali ndi luso, omwe kudzitukumula kwawo kudzawonekera pakukula kwa dera. wamba. Ntchito ya gulu ili ndikuzindikira mphamvu ndi mwayi wa talente iliyonse, ndikuwongolera njira yopangira ma talente apadera, kuti athe kupititsa patsogolo luso lawo lolankhulana mauthenga awo, malingaliro, mawu ndi zomwe zili patsamba la digito ndi chikhalidwe cha anthu, kuti athe kupanga chikoka champhamvu komanso chokhalitsa. Gululi limagwiranso ntchito ndi opanga zinthu kuti apange njira zothandizira anthu, kupanga chikhalidwe cha anthu omwe ali ndi luso, ndikuwathandiza kuti apeze kutchuka ndi kubweza komwe akufuna, kudzera m'mapulogalamu apamwamba omwe amaphatikiza chidziwitso cha anthu ndi kusanthula deta.

Ponena za "ntchito zopanga ndi kupanga zinthu", New Media Academy yapanga gulu la akatswiri opanga zinthu ndi opanga, kuti apange malo abwino, ndikupereka kuthekera, zida ndi zida zomwe zimathandizira matalente kupanga ndi kukweza maluso awo mulingo wapadziko lonse lapansi, potengera kuyanjana ndi khalidwe pakupanga.

Ponena za gulu loyang'anira media za digito, ndi lapadera pakugwiritsa ntchito luso laukadaulo ndi chidziwitso chaukadaulo, kuthandiza opanga zinthu omwe ali ogwirizana ndi New Media Academy, kuti awonetse zitsanzo zopambana pamlingo wamakampeni otsatsa bwino, kusiyanitsa komanso kuchita bwino kwambiri.

Aliyense wa New Media Academy, akamaliza zofunikira za pulogalamuyi, amalandira satifiketi yovomerezeka ku United Arab Emirates.

Academy imakwaniritsa zofunikira 4

Kukhazikitsidwa kwa New Media Academy kumakwaniritsa zofunikira zinayi, ku UAE ndi dera, zomwe ndi:

1 chitukuko cha talente.

2 Kupanga luso.

3 Konzekerani zam’tsogolo.

4 kuphunzira kotseguka.

Kupititsa patsogolo luso ndi luso la otsogolera

New Media Academy ikufuna kupititsa patsogolo luso ndi kuthekera kwa omwe ali ndi chidwi pamasamba ochezera a pa Intaneti, kuti apereke zinthu zothandiza kwa ena ndi chidziwitso, komanso kufalitsa malingaliro ndi zochita za anthu ndi zothandiza anthu, zomwe dziko likuchuluka. Ikufunanso, kudzera m'mapulogalamu ake ophunzirira, odziwika ndi "maphunziro akutali", kuti apange luso komanso kupititsa patsogolo zochitika za digito za omwe amalimbikitsa komanso opanga zinthu zodziwika bwino za digito ku UAE ndi dera, kuphatikiza akuluakulu atolankhani omwe akukhudzidwa ndi kuyang'anira nsanja za digito. m'mabungwe aboma ndi omwe ali m'boma la UAE ndi mayiko a Gulf, ndikuwapatsa luso ndi njira zomwe zimawathandiza kuti aziwoneka bwino komanso kuti apange luso pazochitika zapadziko lonse lapansi. New Media Academy imagwiranso ntchito yofunika kwambiri popanga mwayi wantchito ndikupereka njira zamaluso kwa mamembala ake, popanga luso, ndikulimbikitsa mabizinesi aboma ndi achinsinsi pazachidziwitso ndiukadaulo.