Mohammed bin Rashid: Iyo midhiya mitsva inopa mikana yebasa uye inotsigira maitiro ekusimudzira

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Mutevedzeri weMutungamiriri uye Mutungamiriri weUAE uye Mutongi weDubai, akavhura New Media Academy, yekutanga dzidzo yerudzi rwayo mudunhu. kunanga Kukodzera nekuvaka hunyanzvi hwemakadhi echiArab anokwanisa kutungamira iyo iri kukura nekukurumidza dhijitari media chikamu mudunhu nepasirese, kuburikidza nehupamhi hwezvirongwa uye zvidzidzo zvesainzi mumunda wedhijitari media vachishandisa nzira dzekudzidza kure, uye nerubatsiro rweboka re pfungwa dzakajeka dzepasirese dzakaita basa iri, kusanganisira vadzidzi, nyanzvi nevapesvedzeri vanofarira mukurumbira nemukurumbira wepasirese.Kuwedzera kune vamiriri vemakambani mana akakosha epasirese mundima yenhau itsva mukati mevashandi vayo vedzidzo, uye makambani aya ndeaya: “ Facebook", "Twitter", "LinkedIn" uye "Google", vachisimbisa kuti midhiya mitsva nhasi inopa mikana yebasa uye nzira dzehunyanzvi, uye mutsigiri akakosha weiyo nzira yekusimudzira.

Mutevedzeri weMutungamiriri weNyika: "Chinangwa chedu kuendesa makadhi edu kune imwe nhanho yehunyanzvi pasocial media." Iyo Academy inokodzera nyanzvi dzekutaurirana nemaneja muhurumende nemasangano akazvimirira, uye inogadzirira vatsva vekutaurirana.

Highness Yake yakati: "Takatanga New Media Academy, sangano idzva rekugadzirira zvizvarwa zvitsva zvevashandi vatsva vezvenhau. Chinangwa chedu ndechekuendesa makadhi edu kune imwe nhanho yehunyanzvi pasocial media."

His Highness Sheikh Mohammed bin Rashid Al Maktoum akawedzera kuti: "Chikoro ichi chichashanda kuti chikodzere nyanzvi dzekukurukurirana uye vatungamiri muhurumende nemasangano akazvimirira, kunze kwekugadzirira vatsva vekukurukurirana nenzira yehunyanzvi. Nhasi, nhepfenyuro itsva inopa mikana yebasa uye nzira dzebasa. , uye mutsigiri akakosha wegadziriro yebudiriro."

Izvi zvakauya pamberi peHukuru Hwake Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Mutevedzeri weMutongi weDubai, uye Hukuru Hwake Sheikh Ahmed bin Saeed Al Maktoum, Mutungamiriri weDubai Civil Aviation Authority, uye nevakuru vakati wandei.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, kuburikidza neakaundi yake paTwitter, akaburitsa vhidhiyo clip ine tsananguro yeNew Media Academy, zvibodzwa zvayo, zvirongwa zvedzidzo zvitsva izvo vanobatana nazvo vachanakidzwa, uye nhoroondo dzenyanzvi dzine mukurumbira dzepasirese, avo vakakwezva Academy kuti vatumire zvavakasangana nazvo uye ruzivo kune vanodyidzana.Nezvirongwa zvayo zvakanyanyogadzirwa kuti zvisimbe muhunyanzvi hwesainzi neruzivo rwezvenhau, mudunhu nepasi rose.

Ona izvi zvinyorwa pa Instagram

. His Highness Sheikh Mohammed bin Rashid Al Maktoum: Takatanga New Media Academy nhasi.. sangano idzva rekugadzirira zvizvarwa zvitsva zvenyanzvi munhau itsva.

Nzvimbo yakagoverwa DubaiMediaOffice (@dubaimediaoffice) pa Jun 15, 2020 pa4: 14am PDT

The New Media Academy ine chinangwa chekusimudzira hunyanzvi hwezvirongwa zvayo zvakasiyana, izvo zvakavakwa pahwaro hwesainzi uye hunoshanda, zvinoenderana nemaitiro epasirese, nechinangwa chekupedza kudzidza vanhu vane simba uye vanogadzira vanokwanisa kutungamira midhiya nedhijitari iri kukurumidza kukura. chikamu chemukati mudunhu uye pasi rose.

Iyo Academy ichatanga zviri pamutemo rwendo rwayo rwedzidzo, muna Chikunguru 7, nesarudzo yezvirongwa zvedzidzo, uye "dzidzo yekure", iyo inochengetedza nguva uye simba kune vanobatana neChikoro, kunyanya vashandi kana chikamu-nguva, pamwe nekupa mukana kune avo vanoda kubva kunze kweUAE kuti Vabatane neChikadhi, uye vabatsirike kubva kune zvirongwa zvayo zvekudzidzisa.

His Highness Sheikh Mohammed bin Rashid anoburitsa gwaro raNdira 4

Nekutanga kwemaitiro edzidzo, zviri pamutemo, kuNew Media Academy musi wechinomwe waChikunguru, kuburikidza ne "Social Media Influencers Sponsorship Program", uye inotevera Nyamavhuvhu XNUMX, ye "Purogiramu Yekuvandudza kweSocial Media Nyanzvi uye Mamaneja. ”, Academy yakazoronga kugadzira zvirongwa zvakawanda, uye kuzivisa nezvazvo, zvichitevedzana, kuzadzisa zvinodiwa zvakasiyana-siyana zvedzidzo zvinodiwa neavo vanofarira media uye zvedhijitari, vangave vanoshanda mundima iyi uye kuwana raramo kubva mairi chete, kana avo. vanoshuvira kushanda mumunda uye vakazvipira zvizere kwairi, kana vakuru vezvenhau mumasangano ehurumende kana masangano nemakambani, kunyanya avo vanotungamira Digital media platforms kune aya masangano.

Kuvhurwa kweNew Media Academy kunouya panguva iyo kukosha kweakavimbika edhijitari zvirimo mucyberpace uye pasocial network kuri kuwedzera, kunyanya tichitarisa mamiriro azvino ari kuita nyika, uye matambudziko anokonzerwa nekubuda kwepasirese. iyo itsva Corona denda (Covid-19), iyo inoratidza kuti hunhu Padanho redanho idzva, umo kukosha uye kukosha kwedhijitari midhiya kuchawedzera, sezvo iri nyowani, inokurumidza kukura chikamu chehupfumi, chinokwanisa kugadzira mamirioni. yemabasa pasi rose Nyanzvi itsva dzezvenhau munyika yedhijitari.

The New Media Academy inotsvaga kuita basa rinoshanda mukusimbisa akasarudzika masisitimu ehunhu hweEmirati neArab, mucyberspace uye pamasocial network, ichiona kuti His Highness Sheikh Mohammed bin Rashid Al Maktoum, Mutevedzeri weMutungamiriri uye Prime Minister weUAE. uye Mutongi weDubai, akange atsanangura muna Gumiguru 2019, hunhu hweEmirati hunhu panzvimbo dzekutaurirana, hunova hunhu hunomiririra mufananidzo waZayed nehunhu hwaZayed mukudyidzana kwake nevanhu, uye hunoratidza ruzivo, tsika uye tsika. nhanho yakabudirira iyo UAE yasvika muminda yese, uye zvakare inoratidza kuzvininipisa kwemunhu weEmirati, rudo rwake kune vamwe uye kuvhurika kwake kune vamwe vanhu, Panguva imwecheteyo, munhu anoda nyika yake, anodada nayo uye anozvipira it.

Kutangwa kweNew Media Academy inhanho yekunongedza mamodheru akanaka evaEmirati nevechiArab vechidiki vanodyidzana nenyaya dzemagariro epasi rose, uye basa ravo nderekuvaka mabhiriji ekutaurirana nenyika, chero iine tsika yakafara uye hunhu hwesainzi. iyo inoshandisa nharo nekufunga munhaurirano, uye inodyidzana zvakanaka nemafungiro akasiyana, tsika nemagariro.

Chinangwa cheAcademy chinopfuura kuparadzira ruzivo nesainzi zvine chekuita nedhijitari midhiya zvinoenderana - uye inotangira - tsika dzepasirese panyaya iyi.

Kuburikidza ne "kusanganiswa kudzidza" kana "multi-media kudzidza" nzira, iyo inosanganisa dzidziso yezvidzidzo uye inoshanda inoshanda pasi, New Media Academy inosuma musimboti we "kudzidza kwakavhurika", sezvo zvidzidzo zvedzidziso zvichabatanidzwa nekushandisa zvinoshanda, uye. vanobatana vachatora chikamu muzvirongwa zvakasiyana-siyana zvedzidzo, Uye kuburikidza ne "chidzidzo chinhambwe" system, mukushandisa izvo zvavakadzidza nehunyanzvi nekugadzira zvemukati zvedijitari ivo pachavo, vachizvigovana nevateereri, uye nekutarisa maitiro kune izvi zvirimo, mukati menguva yechirongwa.

Zvirongwa zvazvino zvinopihwa ne Academy zvinosanganisira "Social Media Influencers Program", iyo inosanganisira 20 vanobatana mubatch imwe. Vakanyatsosarudzwa nehutungamiriri hweChikami, pazvikonzero zvesainzi zvakarurama, uye vane tarenda uye vane simba pasocial media kubva kuEmirati uye. Vechidiki vechiArab, uye chirongwa chine chinangwa chekuvapa Kuti vave nyanzvi dzenguva yakazara panhau itsva, chikamu chedzidzo chechirongwa ichi chinotora mwedzi miviri mukati meurongwa hwemakore matatu, umo mubatsiri wega wega anogamuchira kutarisirwa kwakakosha. chirongwa chedzidzo chinopawo maturusi anodiwa uye kugona kwekugadzira zvirimo, kuitira kuti akabatana ashandise zvaanodzidza nedzidziso pasi nekukurumidza uye nehunyanzvi, pasi pekutariswa kweboka renyanzvi dzakapenya mundima yenhau itsva nezvesaenzi. Academy iri kugadzirira kugamuchira zvikumbiro zveavo vanoda kunyoresa kuti vajoine mabhechi anotevera, mukati mechirongwa ichi chakatsaurirwa kune vanofurira kubva kuUAE, kunze kwekunge gonhi rekunyoresa richivhurwa panguva ichatarwa munguva pfupi iri kutevera.

Zvirongwa zvedzidzo zvinopihwa neNew Media Academy, pamwe nekuvhurwa kwayo zviri pamutemo, zvinosanganisira "Development Programme yeSocial Media Nyanzvi uye Mamaneja", iyo inosanganisira zana mubatch rimwe, uye inowanikwa kune vanofarira kubva kuUAE neGulf. Nyika dzeCooperation Council, vashandi vehurumende nezvikwata zvemadhijitari zvinoda Hunyanzvi hwebudiriro, uye zvikwata zvechinyakare zvenhau zvinoda kugadziridza hunyanzvi hwavo uye kugona kwavo zvinoenderana nezvinodiwa nenhepfenyuro itsva, kuwedzera kune vese vanoda kuita hunyanzvi mundima inovimbisa.

Iyo New Media Academy inokoka avo vanoshuvira kujoina "Chirongwa chekuvandudza kweSocial Media Nyanzvi uye Mamaneja" kunyoresa pawebhusaiti yayo www.newmediacademy.ae, kuti vabatsirwe nechirongwa ichi chehunyanzvi chedzidzo, chinodzidziswa uye chinotungamirwa nemapurofesa akasarudzika uye varairidzi mumunda. yedhijitari media.

Zvirongwa zviviri izvi zvine hunyanzvi mukugadzira zvine simba zvedhijitari zvinonyanya kuvavarira kugadzirira vanobatana navo kuita basa rakasarudzika muindasitiri yezvemukati, kana kushanda mundima yekukurukurirana munharaunda, uye kutora zvinzvimbo zvepamusoro mudhijitari media. zvirongwa zviviri zvedzidzo zvichawana hunyanzvi neruzivo zvine chekuita nehurongwa hwekutaurirana kuburikidza neSocial media, uye nzira uye nzira dzinodiwa kuti uwane kubatanidzwa neveruzhinji digitaalinen media kuedza, nedonzvo rekuita hukuru hukuru kubva mumishandirapamwe yemagetsi. Iyo curriculum yakanyatsogadzirirwa kusimudzira nekuvandudza hunyanzvi hwakasiyana hunodiwa nevadzidzi kuti vaite basa rakabudirira mundima yedhijitari midhiya.

Vese vatori vechikamu muzvirongwa zviviri izvi vanofanirwa kupedzisa maawa e190 ekudzidza kwakasanganiswa kuti vapedze kudzidza. Rwendo rweMudzidzi Wemubatanidzwa runosanganisira maawa zana negumi ekudzidzira kureba mukirasi, maawa makumi matatu e-e-kudzidza, maawa gumi nemashanu enhaurirano dzenyanzvi, uye maawa makumi matatu nemashanu ebasa repurojekiti.

Dzidzo yekudzidzira mukirasi muzvirongwa zvedzidzo zvakatangwa neNew Media Academy ine chidimbu chehurongwa chinosanganisira makosi matatu padhijitari midhiya nzira, pamwe nechikamu chekugadzira zvemukati icho chinosanganisira makosi matatu ekuvandudza hunyanzvi kusimudzira kuvapo kwedhijitari, pamusoro pechikamu chekugovera zvemukati neChimwe kosi yekuwana kukanganisa kukuru nekudyidzana, pamwe nechikamu chekudyidzana kwevateereri, icho chinosanganisira makosi matatu ekuvandudza zvinyorwa zvemadhijitari nemishandirapamwe yemagetsi, uye pakupedzisira, chikwata cheAnalytics, icho chinosanganisira kosi imwe chete analytics kutsigira maitiro ekuita sarudzo.

Kushandura dzidziso kuita chokwadi

Basa reNew Media Academy rinopfuura kuparadzirwa kwesainzi, ruzivo uye dzidzo yedzidzo, sezvo ichishuvira kushandura pfungwa nedzidziso kuita zviitiko zvinoshanda kubva muhupenyu chaihwo.Mukuzadzisa izvi, inovimba nehurongwa hwekutsigira hwakabatanidzwa, hunosanganisira vatatu vakawedzerwa. mabasa makuru: manejimendi etarenda, masevhisi ekugadzira uye kugadzira zvemukati, uye digital media manejimendi.

Nezve manejimendi etarenda, boka renyanzvi dzekutarisira tarenda rinoshanda mukati memakadhi eNew Media Academy, avo vanokwanisa kuona, kunatsa nekuvandudza matarenda pakati pevanhu vane tarenda, avo kuzvisimudzira kwavo kucharatidzwa mukusimudzira dunhu. general. Basa rechikwata ichi ndere kuona kusimba kwetarenda rega rega nemikana iripo kwairi, uye kutungamira nzira yekuvaka yakasarudzika kuzivikanwa kwematarenda, kuitira kusimudzira kugona kwavo kutaura mameseji avo, maonero, manzwi uye zvine simba zvemukati. pamapuratifomu edhijitari nemagariro, kuitira kuti vagone kuita simba rakasimba uye risingaperi. Chikwata chinoshandawo nevagadziri vemukati kuti vagadzire marongero emunhu, kuumba hunhu hwematarenda, uye kuvabatsira kuwana mukurumbira uye kudzoka kwavanoda, kuburikidza nehurongwa hwepamberi zvirongwa zvinosanganisa ruzivo rwevanhu uye kuongororwa kwedata.

Kana ari "masevhisi ekugadzira uye kugadzira zvemukati", iyo New Media Academy yakagadzira timu yekugadzira uye nyanzvi dzekugadzira, kuitira kuti vagadzire nharaunda yakanaka, uye nekupa kugona, zvishandiso uye maturusi anobatsira matarenda kugadzira uye kusimudza matarenda avo chiyero chepasi rose, maererano nekudyidzana uye kunaka mukugadzira.

Kana iri yedhijitari media manejimendi timu, ine hunyanzvi mukushandisa hunyanzvi hwetekinoroji uye ruzivo rwehunyanzvi, kubatsira vanogadzira zvemukati vane hukama neNew Media Academy, kuratidza akabudirira mamodheru padanho rekushambadzira mishandirapamwe nekubudirira, mutsauko uye kugona kwakanyanya.

Nhengo yega yega yeNew Media Academy, kana yapedza zvinodiwa nechirongwa, inowana chitupa chakabvumidzwa muUnited Arab Emirates.

Iyo Academy inosangana ne4 zvakakosha zvinodiwa

Kugadzwa kweNew Media Academy kunosangana nezvido zvina zvikuru, muUAE nedunhu, zvinoti:

1 Kukura kwetarenda.

2 Kuvaka kugona.

3 Gadzirira ramangwana.

4 kudzidza pachena.

Kuwedzera kugona uye kugona kwevapesvedzera

Iyo New Media Academy ine chinangwa chekusimudzira kugona uye kugona kwevapesvedzera pasocial network, kuitira kuti vape zvinobatsira vamwe zvirimo neruzivo, uye kuparadzira mazano emagariro uye erubatsiro uye zvirongwa, izvo nyika yakazara mazviri. Inovavarira zvakare, kuburikidza nezvirongwa zvayo zvedzidzo, zvinosiyaniswa ne "dzidzo yedaro", kuvaka hunyanzvi uye kusimudzira zviitiko zvedhijitari zvevapesvedzera uye vagadziri vezvakatanhamara zvedhijitari muUAE nedunhu, mukuwedzera kune vezvenhau vane chekuita nekutonga mapuratifomu edhijitari. muhurumende nemasangano akasarudzika muUAE neGulf States.Uye nekuvapa hunyanzvi uye nzira dzinovabatsira kupenya nekugadzira pane zvepasi rose zvedhijitari. Iyo New Media Academy inoitawo basa rakakosha mukugadzira mikana yebasa uye nekupa nzira yehunyanzvi yebasa kunhengo dzayo, nekuvandudza hunyanzvi, uye kukurudzira veruzhinji nevega vega muchikamu cheruzivo uye tekinoroji.