U-Mohammed bin Rashid: Imithombo yezindaba entsha ihlinzeka ngamathuba emisebenzi futhi isekela inqubo yentuthuko

Ubukhosi Bakhe uSheikh Mohammed bin Rashid Al Maktoum, iPhini likaMongameli kanye noNdunankulu we-UAE kanye noMbusi waseDubai, uvule i-New Media Academy, isikhungo sokuqala semfundo salolu hlobo esifundeni. ukuqondisa Ukufaneleka kanye nokwakha amakhono ezinkampani zama-Arab ezikwazi ukuhola umkhakha wemidiya yedijithali okhula ngokushesha esifundeni nasemhlabeni jikelele, ngokusebenzisa izinhlelo eziningi ezahlukene nezifundo zesayensi emkhakheni wemidiya yedijithali zisebenzisa amasu okufunda amabanga, nangosizo lweqembu izingqondo ezigqame kakhulu emhlabeni ezingochwepheshe kulo mkhakha, okuhlanganisa izifundiswa, ochwepheshe kanye namathonya ajabulela ukuvelela nodumo lwamazwe ngamazwe Ngaphezu kwabamele izinkampani zamazwe ngamazwe ezine ezibaluleke kakhulu emkhakheni wezindaba ezintsha ngaphakathi kwabasebenzi bazo bezemfundo, futhi lezi zinkampani yilezi: “ I-Facebook”, “Twitter”, “LinkedIn” kanye ne-“Google”, egcizelela ukuthi imidiya entsha namuhla inikeza amathuba emisebenzi nezindlela zobungcweti, futhi ingumsekeli obalulekile wenqubo yokuthuthukisa.

IPhini likaMongameli Wezwe: "Inhloso yethu wukuyisa abasebenzi bethu ezingeni elisha lochwepheshe ezinkundleni zokuxhumana." I-Academy ifanelekela ochwepheshe bezokuxhumana nabaphathi ezikhungweni zikahulumeni nezizimele, futhi ilungiselela abagqugquzeli abasha bezokuxhumana.

U-His Highness uthe: "Sethule i-New Media Academy, isikhungo esisha sokulungisa izizukulwane ezintsha zabasebenzi abasha bezokuxhumana. Umgomo wethu uwukuyisa izinhlaka zethu ezingeni elisha lochwepheshe ezinkundleni zokuxhumana."

Ubukhosi bakhe uSheikh Mohammed bin Rashid Al Maktoum wanezela: "Isikole sizosebenzela ukufaneleka ochwepheshe bezokuxhumana nabaphathi kuhulumeni nasezikhungweni ezizimele, ngaphezu kokulungiselela abagqugquzeli abasha bezokuxhumana ngendlela yobungcweti. Namuhla, abezindaba abasha bahlinzeka ngamathuba emisebenzi nezindlela zomsebenzi. , futhi ungumsekeli obalulekile wenqubo yokuthuthukisa."

Lokhu kwenzeke phambi koMhlonishwa uSheikh Maktoum bin Mohammed bin Rashid Al Maktoum, iPhini LoMbusi waseDubai, kanye noMhlonishwa uSheikh Ahmed bin Saeed Al Maktoum, uMongameli weDubai Civil Aviation Authority, kanye nezikhulu ezimbalwa.

Ubukhosi bakhe uSheikh Mohammed bin Rashid Al Maktoum, nge-akhawunti yakhe ku-Twitter, ushicilele isiqeshana sevidiyo esinencazelo ye-New Media Academy, izinhloso zayo, izinhlelo ezintsha zemfundo ezizothokozelwa yizinkampani ezisebenzisana nazo, kanye namaphrofayili ochwepheshe abavelele bamazwe ngamazwe, I-Akhademi ebahehile ukuthi badlulisele ulwazi lwabo kanye nolwazi kuzinkampani eziphethwe Ngezinhlelo zayo eziklanywe ngokukhethekile ukuze zenze izinga eliphezulu kusayensi nobuchwepheshe bemidiya entsha, esifundeni nasemhlabeni jikelele.

Buka lokhu okuthunyelwe ku-Instagram

. Ubukhosi Bakhe uSheikh Mohammed bin Rashid Al Maktoum: Sethule i-New Media Academy namuhla.. isikhungo esisha sokulungisa izizukulwane ezintsha zochwepheshe emithonjeni yezindaba entsha. Umgomo wethu uwukuyisa abasebenzi bethu ezingeni elisha lochwepheshe ezinkundleni zokuxhumana.

Okuthunyelwe okwabiwe ngu I-DubaiMediaOffice (@dubaimediaoffice) ivuliwe Jun 15, 2020 ku-4: 14am PDT

I-New Media Academy ihlose ukuthuthukisa amakhono ezinhlelo zayo ezihlukahlukene, ezakhelwe phezu kwezisekelo zesayensi nezisebenzayo, ngokuhambisana nezinqubo ezihamba phambili zamazwe ngamazwe, ngenhloso yokuthweswa iziqu abantu abanethonya nabanobuhlakani abafanelekela ukuhola imithombo yezindaba ekhula ngokushesha nedijithali. umkhakha wokuqukethwe esifundeni nasemhlabeni jikelele.

I-Academy izoqala ngokusemthethweni uhambo lwayo lwezemfundo, ngoJulayi 7, ngokukhethwa kwezinhlelo zemfundo, kanye nohlelo "lwemfundo yamabanga akude", olusindisa isikhathi nomzamo kwabasebenzisana neSikhungo, ikakhulukazi abasebenzi noma amatoho, kanye nokuhlinzeka ithuba lalabo abafisa abavela ngaphandle kwe-UAE ukuthi Bahlanganyele ne-Academy, futhi bazuze ezinhlelweni zayo zemfundo ezintsha.

UHighness wakhe uSheikh Mohammed bin Rashid ukhipha idokhumenti yangoJanuwari 4

Ngokuqala kwenqubo yemfundo, ngokusemthethweni, e-New Media Academy ngomhla wesikhombisa kulo Julayi, ngokusebenzisa "Uhlelo Lokuxhaswa Kwabathonya Bezokuxhumana", nango-Agasti XNUMX olandelayo, "Uhlelo Lokuthuthukiswa Kochwepheshe Nabaphathi Bezokuxhumana Kwezokuxhumana ", I-Academy kamuva ihlose ukudala izinhlelo eziningi, futhi imemezele ngakho, ngokulandelanayo, ukuhlangabezana nezidingo ezihlukahlukene zemfundo ezidingwa yilabo abanentshisekelo kokuqukethwe kwemidiya nokwedijithali, kungakhathaliseki ukuthi basebenza kulo mkhakha futhi baziphilise ngawo kuphela, noma lezo abafisa ukusebenza kulo mkhakha futhi bazinikele ngokugcwele kuwo, noma izikhulu zabezindaba ezikhungweni zikahulumeni noma ezikhungweni nasezinkampanini, ikakhulukazi labo abaphethe izinkundla zeDigital media zalezi zinhlangano.

Ukuvulwa kwe-New Media Academy kuza ngesikhathi lapho ukubaluleka kokuqukethwe okuthembekile kwedijithali ku-cyberspace nasezinkundleni zokuxhumana kukhula, ikakhulukazi uma kubhekwa izimo zamanje umhlaba obhekene nazo, kanye nezinselele ezibangelwa ukuqubuka komnotho emhlabeni wonke. ubhubhane olusha lwe-Corona (Covid-19), okufakazela ukuthi isintu Sesisondele esigabeni esisha, lapho ukubaluleka nokubaluleka kwemidiya yedijithali kuzokhula, njengoba kuwumkhakha wezomnotho omusha, okhula ngokushesha, okwazi ukudala izigidi zabantu. imisebenzi emhlabeni jikelele, kanye nokuvulwa kwe-Academy kuhambisana namasu atholwe yi-UAE emnothweni wangemuva kwe-Covid-19, kanye nokusebenzela ukulungiselela isizukulwane Ochwepheshe bemidiya Abasha emhlabeni wedijithali.

I-New Media Academy ifuna ukudlala indima ebalulekile ekuqiniseni izinhlaka ezijwayelekile zobuntu be-Emirati nama-Arab, ku-cyberspace nasezingosini zokuxhumana nabantu, iphawula ukuthi uMhlonishwa uSheikh Mohammed bin Rashid Al Maktoum, iPhini likaMongameli kanye noNdunankulu wase-UAE. kanye noMbusi waseDubai, wayebalule ngo-Okthoba 2019, izici zobuntu base-Emirati ezingosini zokuxhumana, okuwumlingiswa omele isithombe sikaZayed nokuziphatha kukaZayed ekusebenzelaneni kwakhe nabantu, futhi kukhombisa ulwazi, isiko kanye nokuziphatha. Izinga eliphucuzekile i-UAE elifinyelele kuyo yonke imikhakha, futhi lizwakalisa ukuthobeka komuntu wase-Emirati, uthando lwakhe ngabanye nokuvuleleka kwakhe kwabanye abantu, Ngesikhathi esifanayo, umuntu uyalithanda izwe lakhe, uyaziqhenya ngalo futhi uyadela yona.

Ukwethulwa kweNew Media Academy kuyisinyathelo esibheke ekugqamiseni amamodeli amahle ensha yase-Emirati kanye ne-Arab esebenzisana nezinkinga zomphakathi womhlaba, futhi umgomo wayo uwukwakha amabhuloho okuxhumana nomhlaba, inqobo nje uma unamasiko abanzi kanye nobuntu besayensi. esebenzisa impikiswano nokuhluzeka kwengqondo engxoxweni, futhi esebenzelana kahle nemibono ehlukahlukene, amasiko nemiphakathi.

Umgomo weSikole udlulela ngalé kokusabalalisa ulwazi nesayensi ehlobene nemidiya yedijithali ngokuhambisana - futhi ize yandulele - imikhuba engcono kakhulu yamazwe ngamazwe mayelana nalokhu. Abagqugquzeli bomhlaba wonke, kanye nezingqondo ezigqamile kumidiya yedijithali emhlabeni wonke.

Ngokusebenzisa indlela "yokufunda okuxubile" noma "yokufunda ngemidiya eningi", ehlanganisa ukufundwa kwethiyori nokusetshenziswa okungokoqobo, i-New Media Academy yethula umgomo "wokufunda okuvulekile", njengoba izifundo zethiyori zizohlanganiswa nezicelo ezingokoqobo, futhi abasebenzisana nabo bazobamba iqhaza ezinhlelweni ezahlukene zemfundo, Futhi ngohlelo "lokufunda ibanga", ekusebenziseni lokho abakufundile ngokwethiyori ngokwenza okuqukethwe kwedijithali ngokwabo, ukwabelana ngakho nezithameli, nokuqapha ukusabela kulokhu okuqukethwe, kuso sonke isikhathi sohlelo.

Izinhlelo zamanje ezihlinzekwa yi-Academy zihlanganisa "Uhlelo Lwe-Social Media Influencers", oluhlanganisa abathintekayo abangu-20 eqenjini elilodwa. Bakhethwe ngokucophelela abaphathi be-Academy, ngezizathu ezinembile zesayensi, futhi banekhono futhi banethonya ezinkundleni zokuxhumana ezivela e-Emirati futhi Intsha yama-Arab, futhi uhlelo luhlose ukuyinikela Ukuze ube ochwepheshe besikhathi esigcwele kwabezindaba ezintsha, ingxenye yemfundo yalolu hlelo ihlala izinyanga ezimbili phakathi nohlelo lweminyaka emithathu, lapho inhlangano ngayinye ithola ukunakekelwa okukhethekile. uhlelo lwezemfundo luphinde lunikeze amathuluzi adingekayo kanye namakhono okukhiqiza okuqukethwe, ukuze inkampani esebenzisana nayo isebenzise lokho akufunda ngokomcabango phansi ngokushesha nangomsebenzi, ngaphansi kokuqondisa kweqembu lochwepheshe abaqhakazile emkhakheni wezindaba ezintsha mayelana nososayensi. I-Academy ilungiselela ukwamukela izicelo zalabo abafisa ukubhalisa ukujoyina amaqoqo alandelayo, ngaphakathi kwalolu hlelo olunikezelwe kubagqugquzeli abavela e-UAE, inqobo nje uma umnyango wokubhalisa uzovuleka ngesikhathi esizonqunywa maduze.

Izinhlelo zemfundo ezihlinzekwa yiNew Media Academy, ngokuhambisana nokuvulwa kwayo ngokusemthethweni, zihlanganisa “Uhlelo Lokuthuthukiswa Kochwepheshe Nabaphathi Bezokuxhumana”, oluhlanganisa amalungu ayi-100 eqoqweni elilodwa, futhi lutholakala kulabo abanentshisekelo evela e-UAE naseGulf. Amazwe oMkhandlu Wokubambisana, abasebenzi bakahulumeni kanye namaqembu edijithali adinga Amakhono okuthuthukiswa, kanye namathimba emidiya yendabuko adinga ukuvuselela amakhono abo kanye namakhono ukuze ahambisane nezidingo zemithombo yezindaba entsha, ngaphezu kwabo bonke labo abafisa ukuba nguchwepheshe kulo mkhakha othembisayo.

I-New Media Academy imema labo abafisa ukujoyina "Uhlelo Lokuthuthukiswa Lochwepheshe Nabaphathi Bezokuxhumana" ukuze babhalise kuwebhusayithi yabo ethi www.newmediacademy.ae, ukuze bazuze kulolu hlelo lwezemfundo yobungcweti, olufundiswa futhi lugadwe oprofesa nabaqeqeshi abakhethekile kulo mkhakha. yemidiya yedijithali.

Lezi zinhlelo ezimbili eziyisipesheli ekudaleni okuqukethwe kwedijithali okunomthelela ikakhulukazi zihlose ukulungiselela abasebenzisana nabo umsebenzi okhethekile embonini yokuqukethwe, noma ukusebenza emkhakheni wezokuxhumana komphakathi, nokuba nezikhundla eziphezulu kwezokuxhumana zedijithali. izinhlelo ezimbili zemfundo zizothola amakhono nolwazi oluhlobene namasu okuxhumana ngokusebenzisa i-Social media, kanye nezindlela nezindlela ezidingekayo ukuze kuzuzwe ukuhlanganiswa nemizamo yemidiya yomphakathi yedijithali, ngenhloso yokwenza umthelela omkhulu kakhulu emikhankasweni ye-elekthronikhi. Ikharikhulamu yakhelwe ngokukhethekile ukuthuthukisa nokuthuthukisa amakhono ahlukahlukene abafundi abawadingayo ukuze baphishekele umsebenzi ophumelelayo emkhakheni wemidiya yedijithali.

Bonke ababambiqhaza kulezi zinhlelo ezimbili kudingeka baqedele amahora angu-190 okufunda okuhlanganisiwe ukuze baphothule. Uhambo Lomfundi Ohlangene luhlanganisa amahora angu-110 okufunda ibanga ekilasini, amahora angu-30 e-e-learning, amahora angu-15 ezingxoxo zochwepheshe, namahora angu-35 omsebenzi wephrojekthi.

Ikharikhulamu yokufunda ekilasini ezinhlelweni zemfundo eyethulwe i-New Media Academy iqukethe iyunithi yamasu ehlanganisa izifundo ezintathu zesu lemidiya yedijithali, kanye neyunithi yokudala okuqukethwe yona ehlanganisa izifundo ezintathu zokuthuthukiswa kwamakhono ukuze kuthuthukiswe ukuba khona kwedijithali, ngaphezu kweyunithi yokusabalalisa okuqukethwe enesifundo esisodwa sokuzuza umthelela omkhulu nokusebenzisana, kanye neyunithi yokusebenzelana nezilaleli, ehlanganisa izifundo ezintathu zokuthuthukisa okuqukethwe kwedijithali nemikhankaso ye-elekthronikhi, futhi ekugcineni, iyunithi ye-Analytics, ehlanganisa isifundo esisodwa ukuhlaziya ukusekela inqubo yokuthatha izinqumo.

Ukuguqula ithiyori ibe ngokoqobo

Umgomo weNew Media Academy udlulela ngalé kokusatshalaliswa kwesayensi, ulwazi kanye nemfundo yezemfundo, njengoba ifisa ukuguqula imiqondo kanye nethiyori ibe okuhlangenwe nakho okungokoqobo okuvela empilweni yangempela. izindima eziyinhloko: ukuphathwa kwethalente, izinsizakalo zokusungula kanye nokukhiqizwa kokuqukethwe, nokuphathwa kwemidiya yedijithali.

Mayelana nokuphathwa kwamathalente, ithimba lochwepheshe bokuphathwa kwethalente lisebenza ngaphakathi kwezinhlaka zeNew Media Academy, abakwazi ukubona, ukucwenga nokuthuthukisa amathalente phakathi kwabantu abanamakhono, okuzobonakala ukuzithuthukisa kwabo ekuthuthukisweni kwesifunda jikelele. Iqhaza laleli thimba ukuhlonza amandla ethalente ngalinye namathuba atholakala kulo, kanye nokuqondisa inqubo yokwakha ubunjalo bamathalente ayingqayizivele, ukuze kuthuthukiswe ikhono labo lokudlulisa imiyalezo yabo, imibono, amazwi nokuqukethwe okunomthelela. ezinkundleni zokuxhumana zedijithali nezokuxhumana, ukuze zenze umthelela oqinile nohlala njalo. Ithimba liphinde lisebenze nabenzi bokuqukethwe ukuze bakhe amasu abantu ngabanye, bakhe ubunikazi bomphakathi bamathalente, futhi babasize bathole udumo nembuyiselo efiswayo, ngezinhlelo zamasu ezithuthukile ezihlanganisa ulwazi lomuntu nokuhlaziywa kwedatha.

Ngokuqondene "nezinsizakalo zokudala nokukhiqizwa kokuqukethwe", i-New Media Academy idale ithimba labachwepheshe bokusungula nokukhiqiza, ukuze bakhe indawo ekahle, futhi banikeze amakhono, amadivaysi namathuluzi asiza amathalente ukusungula nokukhulisa amakhono abo izinga lomhlaba wonke, mayelana nokusebenzisana kanye nekhwalithi ekukhiqizeni.

Ngokuqondene nethimba labaphathi bemidiya yedijithali, likhethekile ekusebenziseni amakhono ezobuchwepheshe nolwazi lobuchwepheshe, ukusiza abenzi bokuqukethwe abaxhumene ne-New Media Academy, ukwethula amamodeli aphumelelayo ezingeni lemikhankaso yokukhangisa ngempumelelo, umehluko kanye nokusebenza kahle okuphezulu.

Ilungu ngalinye le-New Media Academy, lapho liqeda izidingo zohlelo, lithola isitifiketi esigunyaziwe e-United Arab Emirates.

I-Academy ihlangabezana nezidingo ezi-4 eziyinhloko

Ukusungulwa kweNew Media Academy kuhlangabezana nezidingo ezine ezibalulekile, e-UAE nasesifundeni, okuyilezi:

1 Ukuthuthukiswa kwethalente.

2 Ukwakhiwa kwamandla.

3 Lungiselela ikusasa.

4 ukufunda okuvulekile.

Ukuthuthukisa amakhono namakhono abathonya

I-New Media Academy ihlose ukuthuthukisa amakhono namakhono abantu abanethonya ezingosini zokuxhumana nabantu, ukuze kuhlinzekwe ngokuqukethwe okuwusizo kwabanye ngolwazi, nokusabalalisa imibono nezinhlelo zezenhlalo nezobuntu, izwe eligcwele kuzo. Futhi ihlose, ngezinhlelo zayo zemfundo, ezihlukaniswa uhlelo "lwemfundo yamabanga", ukwakha amakhono nokuthuthukisa ulwazi lwedijithali lwabagqugquzeli nabakhi bokuqukethwe kwedijithali okuvelele e-UAE kanye nesifunda, ngaphezu kwezikhulu zemidiya eziphathelene nokuphatha amapulatifomu edijithali. kuhulumeni nasezikhungweni zikahulumeni omncane e-UAE nasezifundazweni ze-Gulf. Futhi ukubahlinzeka ngamakhono nezindlela ezisiza ukuthi bakhanye futhi babe nobuciko endaweni yedijithali yomhlaba wonke. I-New Media Academy nayo idlala indima ebalulekile ekudaleni amathuba emisebenzi kanye nokuhlinzeka amalungu ayo ngomkhondo wemisebenzi yobungcweti, ngokuthuthukisa amakhono, nokukhuthaza ukutshalwa kwezimali komphakathi nezizimele emkhakheni wolwazi nobuchwepheshe.