I-Cadillac yethula umkhankaso othi 'I am the Arab from New York', obonisa ngobuciko ukuhlangana kweMpumalanga neNtshonalanga

Njengengxenye yohlelo lwayo lwezamabhizinisi oluthi 'Dare Kakhulu', iCadillac yethule umkhankaso omusha waseMpumalanga Ephakathi ogqamisa osomabhizinisi bama-Arab abahlala eNew York City kanye nothando lwabo lwekusasa eliqinile.

Ngenhloso yokwethula umkhankaso ohlukile othi 'I am the Arab from New York' umkhankaso, uCadillac ukhiphe ifilimu yevidiyo ehlukile futhi ethokozisayo eqoshwe edolobheni laseMelika, lapho lo mkhiqizo uzinze kwesinye sezikhungo zamasiko ezivelele kakhulu umhlaba. Le vidiyo ingeyokuqala ochungechungeni lokuqukethwe okukhuthazayo okuhlobene nomlayezo we-Cadillac othi 'DareGreatly', ekuhlonipheni igalelo elibalulekile elenziwe inani lezakhamuzi zama-Arab ezihlala eNew York kuzo zonke izici ezingokoqobo. Esikhathini lapho udaba lobu-Arabhu luseqhulwini ohlwini lwezihloko okuxoxwa ngazo ngokujwayelekile emiphakathini yaseMelika, ividiyo yokuqala yalo mkhankaso ibheka ngokushesha izimpilo zamanye amathalente angama-Arab anesibindi futhi anesibindi futhi aqhakazile izinkambu abasebenza kuzo.

Kule ndaba, uNadim Al-Ghorayeb, Umphathi Wezentengiso Wesifunda we-Cadillac Middle East, uchaze ukuthi le vidiyo yobuciko iyisiqalo nje somkhankaso 'wama-Arabs aseNew York'. Ngakho-ke, sixhumane nabantu abavela eMpumalanga Ephakathi abathembele kubantu abavelele amakhono asivulela indlela yokuba sibe ngcono.”

Wengeze wathi, “INew York iyingxenye esemqoka yomkhiqizo wethu futhi sifuna ukukhombisa ikhaya lethu kanye nomkhiqizo wethu emazweni ama-Arab ngendlela efanele. Sinqume ukwenza kanjalo ngesitayela semikhosi egqamisa inqwaba yabantu base-Arab abaye bazuza impumelelo naphezu kwezithiyo eziningi zomphakathi ukuze bonke babe ngamanxusa akhanyayo abonisa isithombe esikhanyayo sezwe lama-Arab. Siyaziqhenya ngokuthi laba bantu baye bafinyelela izinga eliphezulu emsebenzini wabo kangangokuthi bawubonisa ngempela umoya wesinyathelo ‘sokunikela ngobukhulu’.”

Ividiyo ibonisa osomabhizinisi abathathu abangama-Arab. Owokuqala ngumqambi wase-Emirati, uMohammed Fairousz, ozinze eNew York futhi osewine inqwaba yezindondo zamazwe ngamazwe. umsebenzi. UFayrouz udale izingcezu zomculo ezingaphezu kuka-40 ezidlalwe kabanzi e-USA. UFayrouz uhlonishwe yiNxusa leNxusa lase-United Arab Emirates enhlokodolobha yaseMelika, iWashington, ngendondo kazwelonke ngokuphumelela okuncomekayo kwezobuciko ngo-2008.

U-Michel Abboud ungumdwebi wezakhiwo nowazalelwa e-Lebanon ophethe ifemu yezokwakha yamazwe ngamazwe eNew York. U-Abboud waziwa emhlabeni wonke ngemiklamo yakhe esezingeni eliphezulu yamaphrojekthi okuhlala ezindaweni eziningi kusukela eNew York kuya eLebanon kuya e-United Arab Emirates.

Umlingiswa wokugcina ozovela kuvidiyo u-Hala Abdelmalek wase-Lebanese ozinze eNew York, umhlaziyi wedizayini, umgcini wezobuciko, umeluleki womkhiqizo kanye nochwepheshe waseMpumalanga Ephakathi. Uphinde abe ngusomaqhinga wokuklama ochwepheshe futhi uneziqu ze-MA ku-Fine Art eneziqu ezinkulu ze-Design Criticism ezivela eKolishi Lezobuciko Ezibukwayo eNew York.