ADNEC launches “Tourism 365” company to enhance Abu Dhabi’s position in the tourism sector and increase its competitiveness regionally and internationally

Abu Dhabi National Exhibitions Company (ADNEC), a subsidiary of the Holding Company (ADQ), announced today the launch of “Tourism 365” company, which will focus on providing exceptional experiences in the travel and tourism sector for visitors to Abu Dhabi, and enhancing the emirate’s competitiveness at the regional and international levels. in the tourism sector.

ADNEC explained that the launch of the new company comes in line with the trends to enhance Abu Dhabi's position as a distinct tourist destination, and contribute to increasing the number of visitors coming to the emirate for the purpose of entertainment, and improving guest experiences, which leads to extending their stay periods, through coordination and cooperation with all partners in the sector. Abu Dhabi and the country in general.

Tourism 365 will include under its umbrella two subsidiaries: Capital Experience, which specializes in managing destinations according to the highest standards, and Capital Travel, which will focus on specialized operations in the travel sector.

Humaid Matar Al Dhaheri, Managing Director and CEO of the Abu Dhabi National Exhibitions Company (ADNEC) and its subsidiaries said: “This announcement is in line with ADNEC’s strategy to contribute to the development of the tourism sector in the emirate by strengthening its portfolio in the tourism sector and expanding it to include leisure tourism, which will contribute to the development of the tourism sector in the emirate. And actively in enhancing the added value and economic return of the group’s activities, and “Tourism 365” will play a vital role in promoting the Emirate of Abu Dhabi as one of the most prominent tourist destinations in the region, through cooperation with its various partners in the public and private sectors, most notably the Department of Culture and Tourism in Abu Dhabi. And various national and international companies specialized in this vital sector.”

Al Dhaheri indicated that the new company will contribute to the establishment of a vibrant and sustainable tourism sector capable of achieving feasible investment returns in the emirate, by launching a group of companies that will promote the tourism sector and its supporting sectors, and work to establish partnerships and agreements with major international travel and tourism companies, in addition to Introducing a package of programs and services that will attract more tourists and visitors, in order to adopt the concepts of innovation and development that will increase the market share of the Emirate of Abu Dhabi and enhance its regional position.”

The Abu Dhabi National Exhibitions Company was keen to select a specialized team with the international experience necessary to enable the “Tourism 365” company to lead this sector, as it was announced that Mrs. Travel. Johnny's track record includes more than twenty years of experience in the travel, tourism and hospitality sectors, which will contribute to expanding the company's strategic vision and competitiveness.

Speaking about the launch of the “Tourism 365” company, Rola Joni, CEO of Tourism 365, said: “Over the coming months, the company will complete its strategic plans based on concerted efforts and capabilities, which will contribute along with the various competent authorities to advance the reality and future of the tourism sector, The companies operating under its umbrella will also provide a qualitative addition to the tourism offers in the country as a whole to increase the number of visitors to the Emirate of Abu Dhabi, in addition to the continuous promotion of all assets and programs available in various countries of the world.”

It is worth noting that earlier this year, the Holding Company (ADQ) added two hotels to the Abu Dhabi National Exhibitions Company’s portfolio, namely Anantara Resort on Sir Bani Yas Island Abu Dhabi and Qasr Al Sarab Desert Resort, in order to enhance its business in this sector, thus increasing the number of hotels The group is affiliated with 5 international hotels in addition to the hotels: Andaz Capital Gate - Abu Dhabi, Aloft Abu Dhabi and Aloft Excel London in the British capital.