Bella Hadid is the new face of Tag Heuer..don't bow no matter how intense the pressure

Within the Fashion Week in New York and on Equinox Bond Street, in particular, the most important street for fitness clubs, the collaboration between the prestigious watch brand TAG Heuer, which was established since 1860, was announced during the first photo session of the advertising campaign for this cooperation.

The group manager stated that he was very happy to join Bella, as she is a way for Tag Heuer to communicate with the new generation, especially since Bella is one of the most important models of the current time. It doesn't bend, no matter how hard the odds are. This is the emblem of TAG Heuer.

As for the American party photographer, Cass Bird, commented that working with Bella is a pleasure in itself, as she is fun, friendly and loves everyone.

We hope that this partnership will open new horizons for both parties.

Here are the pictures of the promotional campaign for this cooperation.