The famous British painter residing in Dubai, Sasha Jeffrey, achieved the Guinness World Records title for the largest canvas painting in the world

British painter and symbol of humanitarian work, Sasha Jeffrey, has achieved the Guinness World Records title, for executing the largest canvas painting in the world, which he called “The Journey of Humanity” with an area of ​​more than 17 square feet (17,176.6 square feet).

Sasha Jefri, who is considered one of the most famous painters of our time, has reached more than 2.5 billion people around the world through this famous piece of art, which took seven months to complete at 20 hours a day, while using 1,065 paint brushes and 6,300 ,XNUMX liters of paint to implement.

Sasha Jefri's record-breaking painting "The Journey of Humanity" and described as the "Modern Sistine Chapel" is part of the charitable initiative "Inspiring Humanity", which has been endorsed by more than 100 world-famous personalities and was launched under the generous patronage of His Excellency Sheikh Nahayan Mubarak Al Nahyan, Cabinet Member and Minister of Tolerance and Coexistence, in partnership with Dubai Cares, part of the Mohammed bin Rashid Al Maktoum Global Initiatives, and Atlantis, The Palm Resort in Dubai. The painting is the largest global social, artistic and charitable initiative in history and was implemented at Atlantis, The Palm in Dubai, inside the Great Hall, which Jeffrey converted into a drawing studio, where he spent 28 weeks, from March to September 2020 during the period of complete closure during the Covid-19 pandemic. .

Commenting on his world record and his purposeful initiative, he said Sasha Jefri: “I was honored to be awarded the Guinness World Records title for my 'Journey of Humanity' painting, and this is just the beginning of the 'Inspirational Humanity' journey. The painting and the initiative are much more than just a piece of art, they are my initiative towards real societal change through the hearts, minds and souls of the children of the world, and they are a stepping stone towards a better future for all of humanity.”

. added jeffrey“If one person could work 20 hours a day and only sleep four hours for a period of seven straight months during which he single-handedly paints more than 17 square feet, you can imagine what 7.5 billion people would do if we worked together and stopped the politics of Discrimination, judging others, and following agendas. One world, one soul, one planet...

On the other hand, he said Shadi Gad, Senior Marketing Manager for the Middle East and North Africa at Guinness World Records: “The biggest canvas art is a remarkable achievement for Jeffrey, and this story will surely inspire a lot of people. We would like to congratulate Jeffrey and all those who participated in this exceptional achievement, and we are pleased to award them the title of 'Officially Distinguished'.”

In order to get it out of the Great Hall of “Atlantis”, the huge painting “The Journey of Humanity” was divided into several canvases after being numbered, signed, indexed and hung on a frame. 70 pieces of the painting will be sold individually through four auctions during the current year 2021, while funds will be raised for charitable initiatives in the sectors of education, digital communication, health care and sanitation, in partnership with Dubai Cares and the United Nations Children’s Fund “UNICEF”. The United Nations Educational, Scientific and Cultural Organization (UNESCO), the Global Gift Foundation, the Ministry of Tolerance and Coexistence and the Ministry of Education in the UAE.

In turn, he said Dr. Tariq Al Gurg, CEO and Board Member of Dubai Cares: “Dubai Cares is pleased to congratulate Sasha Jefri on this unique achievement, which will shape a new future for many underprivileged children and youth around the world. The 'Humanity Journey' painting highlights the importance and strength of team spirit and teamwork and their great impact in bringing about positive change. We are proud to be a part of this exceptional initiative aimed at empowering and supporting its beneficiaries and giving them a fundamental opportunity to transform their lives into a distinguished work of their own making.”

Special unveiling party

On the 2,100th of February of this year, this masterpiece will return to its place of origin, the Great Hall of Atlantis, which has an area of ​​XNUMX square meters. This will be the first time that the pieces hung on a frame of the canvas have been assembled, and the original painting recreated.

And he said Tim Kelly, Executive Vice President and General Manager, Atlantis DubaiAt Atlantis, The Palm in Dubai, we are delighted that the 'Inspiring Humanity' initiative of the famous painter Sacha Jeffrey has been awarded the Guinness World Records title for the largest canvas art in the world, and we were honored to host Jeffrey at the resort where he created this huge masterpiece. We also hope to invite him back to our resort to attend the official unveiling of the painting, and assure his support in his efforts to raise $30 million to contribute to changing the lives of the children most in need and most affected by the effects of the Corona virus pandemic in the poorest regions of the world. This initiative is very dear to our hearts, and we wish Jeffrey every success in the next phase of his journey.”

It is expected that the special ceremony to unveil the painting will witness special and exceptional moments that a group of invited personalities will experience, especially through the viewing platforms and the special maze that was prepared to view the painting from a different perspective, knowing that all social distancing measures will be applied during the ceremony.

The event will also serve as a convenient platform to celebrate hope, culture and inspiration, with a number of special performances being presented by some of the world's most talented, including singer, songwriter, actress and activist Leona Lewis, a member of the X Factor jury. And the owner of a song Bleeding love Which achieved unparalleled global success and ranked first for 7 weeks in 30 countries.

On the other hand, she said Actress and Philanthropist Eva Longoria, Honorary Chair of the Global Gift Foundation: “Maria Bravo and I, our donors, and our partners in UNICEF and Dubai Cares feel great pride, and we are delighted to collaborate and be part of the important initiative 'We Stand Together, United.. An Inspiring Humanity', as we continue to strengthen our long-standing relationship with the painter Sacha Jefri, who has collected more of $60 million to highlight the most important issues around the world, including our own.”

This, I explained Maria Bravo, founder of Global Gift How the illustrator Sacha Jefri spent his time, invested his talent and used his amazing energy over many years to help raise the necessary funds to support the Foundation and a large number of international NGOs around the world, adding that a large number of donors to the Global Gift Foundation are eager to participate and contribute in a way Active and active in promoting the artistic legacy of Jefri's work.

She added BravoAchieving the Guinness World Record for the largest canvas in the world in the name of charity is a great achievement and expresses his generosity and kindness. There is a huge effort behind this project, which shows that we can indeed make a tangible difference to children in need around the world. I, Eva Longoria, and all of our Foundation donors are very excited to see this iconic and historical piece of art up close.”

Inspiring Humanity by artist Sacha Jefri aims to raise more than $30 million and is inspired by his vision of connecting people and bringing them closer together towards a more empathetic and conscious world in the post-Covid-19 era. Jeffrey is also committed to supporting reshaping the future of education through global connectivity, as well as providing funds, infrastructure, and support for health and sanitation issues in the world's poorest regions. Dubai Cares, UNICEF, UNESCO and Global Gift Foundation are the beneficiaries of this initiative, as they will focus their charitable efforts on emergency relief work for the COVID-19 pandemic by organizing various campaigns around the world.

From February to May 2021, selected pieces from “The Journey of Humanity” will be displayed along with another collection of the famous 18-year-old Jeffrey’s collection, at “Gallery Laila Heller”, the largest exhibition in the United Arab Emirates. At Alserkal Avenue in Dubai. The gallery is managed and owned by Professor Lily Heller, who is a globally recognized figure through her famous New York gallery featuring works by Andy Warhol, Richard Prince, Jeff Koons, Keith Haring and Tony Cragg.