Chopard towards sustainable luxury

Chopard became the first luxury house to use recycled steel in all of its steel watches. By the end of 2023, Chopard will use Lucent Steel (Lucent Steel^TM) in making all of its watches made of steel. It makes Lucent Steel ingots with a recycling rate of at least 80%, and the Maison aspires to reach 90% of steel recycling in making its Lucent Steel ingots by 2025. Especially since this commitment will allow Chopard to significantly reduce its carbon footprint. due to its own steel industry.

 

A major step in Chopard's journey towards sustainable luxury

Chopard is a family house with a far-reaching vision, and sustainability has always been one of its core values.

Today, the house is achieving a new achievement through which it has come a long way towards achieving its vision, which forms an integral part of the program

"Chopard's journey towards sustainable luxury".

This statement is based on Lucent Steel^TM) currently used in the house,

It is made of 70% recycled steel, which was previously launched by the iconic Alpine Eagle watch.

This marks the next step in its multi-year project to use steel made with a more responsible approach:

• By the end of 2023, all Chopard steel watches, including cases and bracelets, will be made from 80% recycled steel.
• By 2025, this percentage will rise to a minimum of 90%.
• Chopard underscored this commitment as the first luxury house to join the Climate Group's SteelZero initiative, which aims to accelerate the steel industry's transition to net zero carbon emissions.

This initiative will allow Chopard to significantly reduce carbon dioxide emissions related to steel,

According to the main figures issued by the “International Steel Forum” (ISSF),

Moving from using 50% recycled steel content to 80% will reduce carbon emissions associated with production by 30%, which will rise to 40% when 90% steel recycling is achieved.

Karl-Friedrich Scheufele, Co-President of Chopard, explained: “Chopard is committed to a long-term process

To import its raw materials in a responsible manner. We are proud of what we have accomplished in just 10 years after we started importing ethical gold

In 2013 with the goal of using 100% ethical gold in all our workshops by

2018. Today, we are one step closer to ensuring an exemplary and fully responsible approach to watch and jewelry production.”

Lucent Steel

Bringing up the use of Lucent Steel in all of the House's steel watches is another logical step

In Chopard's ambitious direction towards ensuring more sustainable sources of raw materials, and continuing its “journey towards sustainability” that represents

An ambitious and long-term commitment that aims to make a positive difference in the luxury industry. Having embarked on this journey in 2013 with the first creations of the (Green Carpet) collection, and led the house’s path in its pioneering work to reach 100% ethical gold use in 2018.

Lucent Steel (Lucent Steel^TM)

Chopard's quest for sustainability in no way compromises the exceptional quality or properties of materials

from which their watches are made. Note that Lucent Steel is made of high quality industrial metal parts

of Swiss watch makers, In addition to High-quality steel from the medical, aircraft and automobile industries.

The unique remelting process through which Lucent Steel is made gives this alloy three unique and distinctive properties:

• First, HypoallergenicBecause it is similar to surgical steel in terms of its compatibility with the skin.
• This makes it suitable even for the most sensitive skin.
• Secondly, its durability that makes it 50% corrosion resistant more than traditional steel, which makes the watches more sustainable in nature.
• Third, Its highly homogeneous crystalline microstructure Which enables it to reflect light in a really unique way.
• And like a diamond whose luster depends on the low degree of impurities,
• This high-performance steel contains far fewer impurities than traditional steel, giving it a luster as bright as gold.

The mastery of shaping and manufacturing steel with such unique properties is the result of more than 4 years of research and development, as well as working with suppliers to secure enough high-quality recycled steel to begin using Lucent steel in all Chopard collections.

Local manufacturing department

Lucent Steel^TM) from Chopard finding a local manufacturing circuit in its vicinity,

All Chopard suppliers of recycled steel are located within a radius of 1000 kilometers from the Chopard manufacturing unit, whether in Switzerland or in neighboring countries such as France, Austria, Germany and Italy, which in turn also reduces emissions from transport.

Among the most important steel suppliers to Chopard are (voestalpine BÖHLER Edelstahl), a subsidiary of the Austrian (voestalpine) group, the world leader in the field of steel industry and technology, and the Swiss company (PX Precimet). Chopard also collaborates with the Swiss innovation company Panatere, which is active in the development of solar energy development systems.

Collect the pieces

In addition, pieces are collected Steel Resulting from the manufacturing process in Chopard's workshops

Then it is recycled so that its suppliers make new, high-quality steel for it. This recycling process contributes to reducing the extraction of raw materials without affecting the quality, which is an integral part of all the activities of the house.

Caroline Scheufele, Co-President and Creative Director of Chopard, said: “The challenges of sourcing steel differ from those we faced with gold, which in itself forms part of the magnificence of our “journey towards sustainable luxury.” We have one specific goal, but there are many different ways to achieve it, so while gold led us to focus on the working conditions of small-scale artisanal miners, steel gave us the opportunity to address the impact of our products in terms of carbon emissions.”

Join the climate group initiative (SteelZero) and cooperation with the steel industry

True to its commitment, Chopard became the first luxury house to join the Climate Group's SteelZero initiative to work with producers to accelerate the steel industry's transition to net zero carbon emissions.

SteelZero members are using their influence and buying power to send a strong message to steel producers, investors, and policymakers to accelerate the large-scale production of net-zero steel.

Chopard is proud to be the first watchmaker to take part in this initiative. Although the amount of steel used

In the watch industry, it is relatively small compared to other industries, but it is nevertheless an important material in terms of

The size used in its watches and the field of manufacture, which is why Chopard insisted on minimizing the impact with regard to its use of steel just as it did with regard to gold.

Another initiative

Jane Carson, Head of the SteelZero Initiative for the NGO Climate Group, commented: “Chopard is the first SteelZero affiliate from the watch and jeweler sector.

This represents an important station for this initiative, as important as it is in supporting the broad global efforts to get rid of the carbon footprint of steel. And through its commitment to the SteelZero initiative, Chopard is motivating its clients to take an interest in the issue of carbon emissions associated with

the watches they wear on their wrists. We need the watches of the future to be made of responsibly crafted steel. This clear leadership is a strong signal to drive an increase in the demand for zero-emission steel, which in turn leads to a reduction in carbon emissions associated with the steel industry as a whole.”

Alpine Eagle watches from Chopard